eBook - ePub
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Corporate Communication
A Guide to Theory and Practice
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- 360 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
No longer available
About this book
This popular, market-leading textbook for corporate communication continues to be the authoritative and definitive textbook for students and educators.
The text has been updated to include:
• changes to the workplace in light of the Covid-19 pandemic and the impact of hybrid working on employee communication
• the ongoing impacts of digital disruption and transformation on corporate communication at the advent of the 'metaverse' and alongside consideration of popular newer social media
• the increasing focus on sustainability; societal impact, purpose and corporate social responsibility; and the importance of social justice and inclusion within organizations and how these relate to organizational communication
Updated case studies include Starbucks, Amazon, Microsoft and British Airways.
This textbook is essential reading for communication courses including: corporate communication; organizational communication; management communication; strategic communication; and public relations.
Joep Cornelissen is Professor of Corporate Communication and Management at Rotterdam School of Management, Erasmus University.
The text has been updated to include:
• changes to the workplace in light of the Covid-19 pandemic and the impact of hybrid working on employee communication
• the ongoing impacts of digital disruption and transformation on corporate communication at the advent of the 'metaverse' and alongside consideration of popular newer social media
• the increasing focus on sustainability; societal impact, purpose and corporate social responsibility; and the importance of social justice and inclusion within organizations and how these relate to organizational communication
Updated case studies include Starbucks, Amazon, Microsoft and British Airways.
This textbook is essential reading for communication courses including: corporate communication; organizational communication; management communication; strategic communication; and public relations.
Joep Cornelissen is Professor of Corporate Communication and Management at Rotterdam School of Management, Erasmus University.
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Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Yes, you can access Corporate Communication by Joep Cornelissen in PDF and/or ePUB format, as well as other popular books in Business & Business Communication. We have over one million books available in our catalogue for you to explore.
Information
Table of contents
- Cover
- Half Title
- Title Page
- Copyright Page
- Summary of Contents
- Contents
- Illustration List
- Table List
- Sidebar List
- Sidebar List
- About the Author
- Preface to the Seventh Edition
- Acknowledgements
- Guided Tour
- Online Resources
- Part 1 Introduction to Corporate Communication
- 1 Defining Corporate Communication
- 2 Corporate Communication in Contemporary Organizations
- 3 Corporate Communication in a Changing Media Environment
- Part 2 Conceptual Foundations
- 4 Stakeholder Management and Communication
- 5 Corporate Identity, Branding and Corporate Reputation
- Part 3 Corporate Communication in Practice
- 6 Communication Strategy and Strategic Planning
- 7 Research and Measurement
- Part 4 Specialist Areas in Corporate Communication
- 8 Media Relations
- 9 Employee Communication
- 10 Issues Management
- 11 Crisis Communication
- 12 Leadership and Change Communication
- 13 Corporate Social Responsibility (CSR) and Community Relations
- Glossary of Corporate Communication and Other Communication Terms
- Index