Travels in Hyperreality

Umberto Eco, William Weaver

• Publisher: Mariner Books
• Year: 2017
• Print ISBN: 9780156913218
• eBook ISBN: 9780547545967
• Topic: Literature
• Subtopic: Literary Essays
• Index: Literature

A "scintillating collection" of essays on Disneyland, medieval times, and much more, from the author of Foucault's Pendulum (Los Angeles Times).
 
Collected here are some of Umberto Eco's finest popular essays, recording the incisive and surprisingly entertaining observations of his restless intellectual mind. As the author puts it in the preface to the second edition: "In these pages, I try to interpret and to help others interpret some 'signs.' These signs are not only words, or images; they can also be forms of social behavior, political acts, artificial landscapes."
 
From Disneyland to holography and wax museums, Eco explores America's obsession with artificial reality, suggesting that the craft of forgery has in certain cases exceeded reality itself. He examines Western culture's enduring fascination with the middle ages, proposing that our most pressing modern concerns began in that time. He delves into an array of topics, from sports to media to what he calls the crisis of reason.
 
Throughout these travels—both physical and mental—Eco displays the same wit, learning, and lively intelligence that delighted readers of  The Name of the Rose and  Foucault's Pendulum.
 
Translated by William Weaver

1

TRAVELS IN HYPERREALITY

Travels in Hyperreality

The Fortresses of Solitude

Two very beautiful naked girls are crouched facing each other. They touch each other sensually, they kiss each other’s breasts lightly, with the tip of the tongue. They are enclosed in a kind of cylinder of transparent plastic. Even someone who is not a professional voyeur is tempted to circle the cylinder in order to see the girls from behind, in profile, from the other side. The next temptation is to approach the cylinder, which stands on a little column and is only a few inches in diameter, in order to look down from above: But the girls are no longer there. This was one of the many works displayed in New York by the School of Holography.

Holography, the latest technical miracle of laser rays, was invented back in the ’50’s by Dennis Gabor; it achieves a full-color photographic representation that is more than three-dimensional. You look into a magic box and a miniature train or horse appears; as you shift your gaze you can see those parts of the object that you were prevented from glimpsing by the laws of perspective. If the box is circular you can see the object from all sides. If the object was filmed, thanks to various devices, in motion, then it moves before your eyes, or else you move, and as you change position, you can see the girl wink or the fisherman drain the can of beer in his hand. It isn’t cinema, but rather a kind of virtual object in three dimensions that exists even where you don’t see it, and if you move you can see it there, too.

Holography isn’t a toy: NASA has studied it and employed it in space exploration. It is used in medicine to achieve realistic depictions of anatomical changes; it has applications in aerial cartography, and in many industries for the study of physical processes. But it is now being taken up by artists who formerly might have been photorealists, and it satisfies the most ambitious ambitions of photorealism. In San Francisco, at the door of the Museum of Witchcraft, the biggest hologram ever made is on display: of the Devil, with a very beautiful witch.

Holography could prosper only in America, a country obsessed with realism, where, if a reconstruction is to be credible, it must be absolutely iconic, a perfect likeness, a “real” copy of the reality being represented.

Cultivated Europeans and Europeanized Americans think of the United States as the home of the glass-and-steel skyscraper and of abstract expressionism. But the United States is also the home of Superman, the superhuman comic-strip hero who has been in existence since 1938. Every now and then Superman feels a need to be alone with his memories, and he flies off to an inaccessible mountain range where, in the heart of the rock, protected by a huge steel door, is the Fortress of Solitude.

Here Superman keeps his robots, completely faithful copies of himself, miracles of electronic technology, which from time to time he sends out into the world to fulfill a pardonable desire for ubiquity. And the robots are incredible, because their resemblance to reality is absolute; they are not mechanical men, all cogs and beeps, but perfect “copies” of human beings, with skin, voice, movements, and the ability to make decisions. For Superman the fortress is a museum of memories: Everything that has happened in his adventurous life is recorded here in perfect copies or preserved in a miniaturized form of the original. Thus he keeps the city of Kandor, a survival from the destruction of the planet Krypton, under a glass bell of the sort familiar from your great-aunt’s Victorian parlor. Here, on a reduced scale, are Kandor’s buildings, highways, men, and women. Superman’s scrupulousness in preserving all the mementoes of his past recalls those private museums, or Wunderkammern, so frequent in German baroque civilization, which originated in the treasure chambers of medieval lords and perhaps, before that, with Roman and Hellenistic collections. In those old collections a unicorn’s horn would be found next to the copy of a Greek statue, and, later, among mechanical crèches and wondrous automata, cocks of precious metal that sang, clocks with a procession of little figures that paraded at noon. But at first Superman’s fussiness seemed incredible because, we thought, in our day a Wunderkammer would no longer fascinate anybody. Postinformal art hadn’t yet adopted practices such as Arman’s crammed assemblage of watchcases arranged in a glass case, or Spoerri’s fragments of everyday life (a dinner table after an untidy meal, an unmade bed), or the postconceptual exercises of an artist like Annette Messanger, who accumulates memories of her childhood in neurotically archivistic notebooks which she exhibits as works of art.

The most incredible thing was that, to record some past events, Superman reproduced them in the form of life-size wax statues, rather macabre, very Musée Grévin. Naturally the statues of the photorealists had not yet come on the scene, but even when they did it was normal to think of their creators as bizarre avant-garde artists, who had developed as a reaction to the civilization of the abstract or to the Pop aberration. To the reader of “Superman” it seemed that his museographical quirks had no real connection with American taste and mentality.

And yet in America there are many Fortresses of Solitude, with their wax statues, their automata, their collections of inconsequential wonders. You have only to go beyond the Museum of Modern Art and the art galleries, and you enter another universe, the preserve of the average family, the tourist, the politician.

The most amazing Fortress of Solitude was erected in Austin, Texas, by President Lyndon Johnson, during his own lifetime, as monument, pyramid, personal mausoleum. I’m not referring to the immense imperial-modern-style construction or to the forty-thousand red containers that hold all the documents of his political life, or to the half million documentary photographs, the portraits, the voice of Mrs. Johnson narrating her late husband’s life for visitors. No, I am referring to the mass of souvenirs of the Man’s scholastic career, the honeymoon snapshots, the nonstop series of films that tell visitors of the presidential couple’s foreign trips, and the wax statues that wear the wedding dresses of the daughters Luci and Lynda, the full-scale reproduction of the Oval Office, the red shoes of the ballerina Maria Tallchief, the pianist Van Cliburn’s autograph on a piece of music, the plumed hat worn by Carol Channing in Hello, Dolly! (all mementoes justified by the fact that the artists in question performed at the White House), and the gifts proffered by envoys of various countries, an Indian feather headdress, testimonial panels in the form of ten-gallon hats, doilies embroidered with the American flag, a sword given by the king of Thailand, and the moon rock brought back by the astronauts. The Lyndon B. Johnson Library is a true Fortress of Solitude: a Wunderkammer, an ingenious example of narrative art, wax museum, cave of robots. And it suggests that there is a constant in the average American imagination and taste, for which the past must be preserved and celebrated in full-scale authentic copy; a philosophy of immortality as duplication. It dominates the relation with the self, with the past, not infrequently with the present, always with History and, even, with the European tradition.

Constructing a full-scale model of the Oval Office (using the same materials, the same colors, but with everything obviously more polished, shinier, protected against deterioration) means that for historical information to be absorbed, it has to assume the aspect of a reincarnation. To speak of things that one wants to connote as real, these things must seem real. The “completely real” becomes identified with the “completely fake.” Absolute unreality is offered as real presence. The aim of the reconstructed Oval Office is to supply a “sign” that will then be forgotten as such: The sign aims to be the thing, to abolish the distinction of the reference, the mechanism of replacement. Not the image of the thing, but its plaster cast. Its double, in other words.

Is this the taste of America? Certainly it is not the taste of Frank Lloyd Wright, of the Seagram Building, the skyscrapers of Mies van der Rohe. Nor is it the taste of the New York School, or of Jackson Pollock. It isn’t even that of the photorealists, who produce a reality so real that it proclaims its artificiality from the rooftops. We must understand, however, from what depth of popular sensibility and craftsmanship today’s photorealists draw their inspiration and why they feel called upon to force this tendency to the point of exacerbation. There is, then, an America of furious hyperreality, which is not that of Pop art, of Mickey Mouse, or of Hollywood movies. There is another, more secret America (or rather, just as public, but snubbed by the European visitor and also by the American intellectual); and it creates somehow a network of references and influences that finally spread also to the products of high culture and the entertainment industry. It has to be discovered.

And so we set out on a journey, holding on to the Ariadne-thread, an open-sesame that will allow us to identify the object of this pilgrimage no matter what form it may assume. We can identify it through two typical slogans that pervade American advertising. The first, widely used by Coca-Cola but also frequent as a hyperbolic formula in everyday speech, is “the real thing”; the second, found in print and heard on TV, is “more”—in the sense of “extra.” The announcer doesn’t say, for example, “The program will continue” but rather that there is “More to come.” In America you don’t say, “Give me another coffee”; you ask for “More coffee”; you don’t say that cigarette A is longer than cigarette B, but that there’s “more” of it, more than you’re used to having, more than you might want, leaving a surplus to throw away—that’s prosperity.

This is the reason for this journey into hyperreality, in search of instances where the American imagination demands the real thing and, to attain it, must fabricate the absolute fake; where the boundaries between game and illusion are blurred, the art museum is contaminated by the freak show, and falsehood is enjoyed in a situation of “fullness,” of horror vacui.

The first stop is the Museum of the City of New York, which relates the birth and growth of Peter Stuyvesant’s metropolis, from the purchase of Manhattan by the Dutch from the Indians for the famous twenty-four dollars, down to our own time. The museum has been arranged with care, historical precision, a sense of temporal distances (which the East Coast can permit, while the West Coast, as we shall see, is unable as yet to achieve it), and with considerable didactic flair. Now there can be no doubt that one of the most effective and least boring of didactic mechanisms is the diorama, the reduced-scale reproduction, the model, the crèche. And the museum is full of little crèches in glass cases, where the visiting children—and they are numerous—say, “Look, there’s Wall Street,” as an Italian child would say, “Look, there’s Bethlehem and the ox and the ass.” But, primarily, the diorama aims to establish itself as a substitute for reality, as something even more real. When it is flanked by a document (a parchment or an engraving), the little model is undoubtedly more real even than the engraving. Where there is no engraving, there is beside the diorama a color photograph of the diorama that looks like a painting of the period, except that (naturally) the diorama is more effective, more vivid than the painting. In some cases, the period painting exists. At a certain point a card tells us that a seventeenth-century portrait of Peter Stuyvesant exists, and here a European museum with didactic aims would display a good color reproduction; but the New York museum shows us a three-dimensional statue, which reproduces Peter Stuyvesant as portrayed in the painting, except that in the painting, of course, Peter is seen only full-face or in half-profile, whereas here he is complete, buttocks included.

But the museum goes further (and it isn’t the only one in the world that does this; the best ethnological museums observe the same criterion): It reconstructs interiors full-scale, like the Johnson Oval Office. Except that in other museums (for example, the splendid anthropological museum in Mexico City) the sometimes impressive reconstruction of an Aztec square (with merchants, warriors, and priests) is presented as such; the archeological finds are displayed separately and when the ancient object is represented by a perfect replica the visitor is clearly warned that he is seeing a reproduction. Now the Museum of the City of New York does not lack archeological precision, and it distinguishes genuine pieces from reconstructed pieces; but the distinction is indicated on explanatory panels beside the cases, while in the reconstruction, on the other hand, the original object and the wax figurine mingle in a continuum that the visitor is not invited to decipher. This occurs partly because, making a pedagogical decision we can hardly criticize, the designers want the visitor to feel an atmosphere and to plunge into the past without becoming a philologist or archeologist, and also because the reconstructed datum was already tainted by this original sin of “the leveling of pasts,” the fusion of copy and original. In this respect, the great exhibit that reproduces completely the 1906 drawing room of Mr. and Mrs. Harkness Flagler is exemplary. It is immediately worth noting that a private home seventy years old is already archeology; and this tells us a lot about the ravenous consumption of the present and about the constant “past-izing” process carried out by American civilization in its alternate process of futuristic planning and nostalgic remorse. And it is significant that in the big record shops the section called “Nostalgia,” along with racks devoted to the ’40’s and the ’50’s, has others for the ’60’s and ’70’s.

But what was the original Flagler home like? As the didactic panel explains, the living room was inspired by the Sala dello Zodiaco in the Ducal Palace of Mantua. The ceiling was copied from a Venetian ecclesiastical building’s dome now preserved in the Accademia in Venice. The wall panels are in Pompeiian-pre-Raphaelite style, and the fresco over the fireplace recalls Puvis de Chavannes. Now that real fake, the 1906 home, is maniacally faked in the museum showcase, but in such a way that it is difficult to say which objects were originally part of the room and which are fakes made to serve as connective tissue in the room (and even if we knew the difference, that knowledge would change nothing, because the reproductions of the reproduction are perfect and only a thief in the pay of an antique dealer would worry about the difficulty of telling them apart). The furniture is unquestionably that of the real living room—and there was real furniture in it, of real antiquity, one presumes—but there is no telling what the ceiling is; and while the dummies of the lady of the house, her maid, and a little girl speaking with a visiting friend are obviously false, the clothes the dummies wear are obviously real, that is, dating from 1906.

What is there to complain about? The mortuary chill that seems to enfold the scene? The illusion of absolute reality that it conveys to the more naive visitor? The “crèche-ification” of the bourgeois universe? The two-level reading the museum prompts with antiquarian information for those who choose to decipher the panels and the flattening of real against fake and the old on the modern for the more nonchalant?

The kitsch reverence that overwhelms the visitor, thrilled by his encounter with a magic past? Or the fact that, coming from the slums or from public housing projects and from schools that lack our historical dimension, he grasps, at least to a certain extent, the idea of the past? Because I have seen groups of black schoolchildren circulating here, excited and entertained, taking much more interest than a group of European white children being trundled through the Louvre . . .

At the exit, along with postcards and illustrated history books, they sell reproductions of historical documents, from the bill of sale of Manhattan to the Declaration of Independence. These are described as “looking and feeling old,” because in addition to the tactile illusion, the facsimile is also scented with old spice. Almost real. Unfortunately the Manhattan purchase contract, penned in pseudo-antique characters, is in English, whereas the original was in Dutch. And so it isn’t a facsimile, but—excuse the neologism—a fac-different. As in some story by Heinlein or Asimov, you have the impression of entering and leaving time in a spatial-temporal haze where the centuries are confused. The same thing will happen to us in one of the wax museums of the California coast where we will see, in a café in the seaside style of England’s Brighton, Mozart and Caruso at the same table, with Hemingway standing behind them, while Shakespeare, at the next table, is conversing with Beethoven, coffee cup in hand.

And for that matter, at Old Bethpage Village, on Long Island, they try to reconstruct an early nineteenth-century farm as it was; but “as it was” means with living animals just like those of the past, while it so happens that sheep, since those days, have undergone—thanks to clever breeding—an interesting evolution. In the past they had black noses with no wool on them; now their noses are white and covered with wool, so obviously the animals are worth more. And the eco-archeologists we’re talking about are working to rebreed the line to achieve an “evolutionary retrogression.” But the National Breeders’ Association is protesting, loudly and firmly, against this insult to zoological and technical progress. A cause is in the making: the advocates of “ever forward” against those of “backward march.” And there is no telling now which are the more futurological, and who are the real falsifiers of nature. But as far as battles for “the real thing” are concerned, our journey certainly doesn’t end here. More to come!

Satan’s Crèches

Fisherman’s Wharf, in San Francisco, is an Eldorado of restaurants, shops selling tourist trinkets and beautiful seashells, Italian stands where you can have a crab cooked to order, or eat a lobster or a dozen oysters, all with sourdough French bread. On the sidewalks, blacks and hippies improvise concerts, against the background of a forest of sailboats on one of the world’s loveliest bays, which surrounds the island of Alcatraz. At Fisherman’s Wharf you find, one after another, four waxwork museums. Paris has only one, as do London, Amsterdam, and Milan, and they are negligible features in the urban landscape, on side streets. Here they are on the main tourist route. And, for that matter, the best one in Los Angeles is on Hollywood Boulevard, a stone’s throw from the famous Chinese Theatre. The whole of the United States is spangled with wax museums, advertised in every hotel—in other words, attractions of considerable importance. The Los Angeles area includes the Movieland Wax Museum and the Palace of Living Arts; in New Orleans you find the Musée Conti; in Florida there is the Miami Wax Museum, Potter’s Wax Museum of St. Augustine, the Stars Hall of Fame in Orlando, the Tussaud Wax Museum in St. Petersburg. Others are located in Gatlinburg, Tennessee, Atlantic City, New Jersey, Estes Park, Colorado, Chicago, and so on.

The contents of a European wax museum are well-known: “live” speaking images, from Julius Caesar to Pope John XXIII, in various settings. As a rule, the environment is squalid, always subdued, diffident. Their American counterparts are loud and aggressive, they assail you with big billboards on the freeway miles in advance, they announce themselves from the distance with glowing signs, shafts of light in the dark sky. The moment you enter you are alerted that you are about to have one of the most thrilling experiences of your life; they comment on the various scenes with long captions in sensational tones; they combine historical reconstruction with religious celebration, glorification of movie celebrities, and themes of famous fairytales and adventure stories; they dwell on the horrible, the bloody; their concern with authenticity reaches the point of reconstructive neurosis. At Buena Park, California, in the Movieland Wax Museum, Jean Harlow is lying on a divan; on the table there are copies of magazines of the period. On the walls of the room inhabited by Charlie Chaplin there are turn-of-the-century posters. The scenes unfold in a full continuum, in total darkness, so there are no gaps between the niches occupied by the waxworks, but rather a kind of connective décor that enhances the sensation. As a rule there are mirrors, so on your right you see Dracula raising the lid of a tomb, and on the left your own face reflected next to Dracula’s, while at times there is the glimmering figure of Jack the Ripper or of Jesus, duplicated by an astute play of corners, curves, and perspective, until it is hard to decide which side is reality and which illusion. Sometimes you approach an especially seductive scene, a shadowy character is outlined against the background of an old cemetery, then you discover that this character is you, and the cemetery is the reflection of the next scene, which tells the pitiful and horrifying story of the grave robbers of Paris in the late nineteenth century.

Then you enter a snowy steppe where Zhivago is getting out of a sleigh, followed by Lara, but to reach it you have to pass the cabin where the lovers will go and live, and from the broken roof a mountain of snow has collected on the floor. You experience a certain emotion, you feel very Zhivago, you wonder if this involvement is due to the lifelike faces, to the natural poses, or to “Lara’s Theme,” which is being played with insinuating sweetness; and then you realize that the temperature really is lower, kept below zero centigrade, because everything must be like reality. Here “reality” is a movie, but another characteristic of the wax museum is that the notion of historical reality is absolutely democratized: Marie Antoinette’s boudoir is recreated with fastidious attention to detail, but Alice’s encounter with the Mad Hatter is done just as carefully.

When you see Tom Sawyer immediately after Mozart or you enter the cave of The Planet of the Apes after having witnessed the Sermon on the Mount with Jesus and the Apostles, the logical distinction between Real World and Possible Worlds has been definitively undermined. Even if a good museum (with sixty or seventy scenes and two or three hundred characters) subdivides its space, separating the movie world from rel...

Table of contents

• Title Page
• Contents
• Copyright
• Preface to the American Edition
• TRAVELS IN HYPERREALITY
• THE RETURN OF THE MIDDLE AGES
• Dreaming of the Middle Ages
• Living in the New Middle Ages
• THE GODS OF THE UNDERWORLD
• The Sacred Is Not Just a Fashion
• The Suicides of the Temple
• Whose Side Are the Orixà On?
• Striking at the Heart of the State
• Why Are They Laughing in Those Cages?
• On the Crisis of the Crisis of Reason
• REPORTS FROM THE GLOBAL VILLAGE
• Towards a Semiological Guerrilla Warfare
• The Multiplication of the Media
• Culture as Show Business
• Sports Chatter
• The World Cup and Its Pomps
• Falsification and Consensus
• READING THINGS
• Two Families of Objects
• Lady Barbara
• Lumbar Thought
• Casablanca: Cult Movies and Intertextual Collage
• A Photograph
• DE CONSOLATIONE PHILOSOPHIAE
• Cogito Interruptus
• Language, Power, Force
• In Praise of St. Thomas
• The Comic and the Rule
• DE INTERPRETATIONE
• A THEORY OF EXPOSITIONS
• About the Author
• Footnotes