Get Your Black Belt in Marketing

81 Power Moves to Outperform, Outmaneuver, and Outsmart the Competition

Ali Pervez

• Publisher: Morgan James Publishing
• Year: 2009
• Print ISBN: 9781600372193
• eBook ISBN: 9781614483656
• Topic: Business
• Subtopic: Customer Relations
• Index: Business

Increase revenues quickly with the ideas in this international bestseller: "I love this book!" —Joe Girard Are you looking for proven revenue-generating strategies to grow your sales immediately? In Get Your Black Belt in Marketing, you'll learn eighty-one moves to cut through the marketing clutter. Covering such topics as building quality relationships; creating and working your database; the three ways to grow sales and the three types of customers; establishing a brand, and much more, these fast, effective moves can make you a master at marketing. "A must for anyone serious about succeeding in business." —Joe Girard, named "World's Greatest Salesman" by the Guinness Book of World Records

Table of contents

• Cover
• Title
• Copyright
• Dedication
• Contents
• The Black Belt Marketing Credos
• Acknowledgements
• Introduction
• Move 1 Understand marketing and know its purpose
• Move 2 Make sure you’ve got the goods
• Move 3 Develop clients not customers
• Move 4 Build quality relationships as quickly as possible
• Move 5 Get externally focused
• Move 6 Get as much feedback as possible
• Move 7 Get testimonials
• Move 8 Never invest until you test
• Move 9 Always differentiate UVP vs USP
• Move 10 Use referrals
• Move 11 It’s all about you, you, you
• Move 12 Hook up with good transmitters
• Move 13 Know the ultimate marketing success formula: M = M × M
• Move 14 Use powerful headlines
• Move 15 Set up an e-newsletter
• Move 16 Commit to a marketing function
• Move 17 Go cable, then go national
• Move 18 Master the greatest sales tool in the world
• Move 19 Get a database
• Move 20 Work your database
• Move 21 Simplify
• Move 22 Know the secret
• Move 23 Advertise effectively
• Move 24 Master the four moves to sales checkmate
• Move 25 Focus on value not need
• Move 26 Get a mentor
• Move 27 Use the Internet as your market research department
• Move 28 Marketing = Investment
• Move 29 Know that there are only three ways to grow sales
• Move 30 Become a master networker
• Move 31 Know how to calculate a marketing budget
• Move 32 Know the three types of customers
• Move 33 Let food sell for you
• Move 34 Focus on up-and-coming customers
• Move 35 Use TLC
• Move 36 Remember that two thirds of the money is on the back-end
• Move 37 Make the most of trade shows
• Move 38 Spend thirty minutes daily with yourself
• Move 39 Make the most of your sales materials
• Move 40 Use AIDA when communicating
• Move 41 Feed your mind daily
• Move 42 Create curiosity and uncertainty
• Move 43 Go direct and always get a response
• Move 44 Be an optimist and opportunist
• Move 45 Become an expert by writing a book
• Move 46 Focus on serving others
• Move 47 Go for unpaid advertising
• Move 48 Document everything
• Move 49 Do what you love
• Move 50 Remember, everything in marketing starts with a P
• Move 51 Get the team behind it
• Move 52 Capture those million dollar ideas
• Move 53 Marketing is a set of tools
• Move 54 Reach for the stars
• Move 55 Know what management is
• Move 56 Know that small things make a big difference
• Move 57 Make doing business with you fun and exciting
• Move 58 Make friends with strangers
• Move 59 Strengthen your marketing vocabulary
• Move 60 Know the 1 percent rule of direct marketing
• Move 61 Use questions to define the buying criteria
• Move 62 Maximize your purchasing power
• Move 63 Customer Service = Marketing + Product Development
• Move 64 Tell stories
• Move 65 Hire only the best
• Move 66 Anything you can do, I can do better
• Move 67 Repetition, repetition, repetition
• Move 68 Command and control
• Move 69 Outperform anyone’s guarantees
• Move 70 Know that empathy sells
• Move 71 Surprise your customers
• Move 72 Be disciplined and systematic in your sales efforts
• Move 73 Turn life into a marketing university
• Move 74 Know the best form of marketing is the truth
• Move 75 Never stop marketing
• Move 76 Make the most of your Web site
• Move 77 Be or get a spokesperson
• Move 78 Give more than you expect to receive
• Move 79 The more you tell, the more you sell
• Move 80 Get the ultimate reward: A brand
• Move 81 Execute black belt style
• About the Author
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