eBook - ePub

Marketing to the Affluent

Name: Marketing to the Affluent
ISBN: 9780795325939

Thomas J. Stanley,

361 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Marketing to the Affluent

Thomas J. Stanley,

About this book

The New York Times bestselling author of The Millionaire Next Door shares proven strategies and expert advice on successfully entering the affluent market.

No one knows the rich like the author and business theorist Thomas Stanley. In this book, Stanley explains what it takes to reach, persuade, and market to this highly targeted audience. Stanley discusses the unique perspectives of wealthy individuals, revealing the needs and desires any marketing campaign needs to address in order to be successful with them. Stanley then outlines several highly effective ways to meet those needs, including how to attract wealthy customers through word-of-mouth recommendations from their friends, family, and business associates.

Marketing to the Affluent covers:

Myths and realities about the affluent
Understanding what the affluent want
Finding "overlooked" millionaires
Positioning yourself as an expert

"No one better illuminates the who, where, and how of the affluent market than Tom Stanley."—J. Arthur Urciuoli, Director of Marketing, Merrill Lynch

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Yes, you can access Marketing to the Affluent by Thomas J. Stanley in PDF and/or ePUB format, as well as other popular books in Business & Marketing. We have over one million books available in our catalogue for you to explore.