
Thousands Per Minute
The Art of Pitching Products on Internet, Video and Television
- 204 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
About this book
You can sell your product at thousands of dollars per minute in an online video or retail television spotlight. Do you know the formula to maximize your sales? Want to glance at the secret sauce of success? Turn to page 107! There is an art to successfully appealing to your audience on camera. There is a way to keep the watcher watching!In these pages, you will find that formula, gleaned from selling hundreds of products on television shopping channels and infomercials. It is the pitch that propels your product from poverty to paradise (we'll talk about verbiage as well and what not to say!). What you are holding is a comprehensive manual littered with entertaining stories of colossal sales success and abysmal failure. You will see what to do, what not to do and how to put it all together. This book will take you by the hand and lead you toward the prize that millions of products have achieved--thousands of dollars per minute in front of a camera!
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Information
Table of contents
- Dedication
- Table of Contents
- Preface
- Introduction
- What to Do
- 1. The Moment of Truth
- 2. Begin with the End in Mind
- 3. Benefits Not Features
- 4. Key Points
- 5. Have a Catch Phrase
- 6. Have a Good Presenter
- 7. The Demo
- 8. The Testimonial
- 9. Before and Afters
- 10. The CTA
- What NOT to Do
- The Subconscious Message
- Winging It
- Overcomplicating
- Fear Factor
- Negative Vocabulary
- How Will I Ever Choose?
- Bashing the Competition
- Sad Stories
- Putting It All Together
- How to Get There
- The Storyboard
- Size Matters
- Why You Must Have an Internet Product Sales Video
- Is Your Product Right for Television?
- How to Get 2,000,000,000 YouTube Views
- Me, in a Very Small Box
- Be Authentic
- Last Word
- About the Author