eBook - ePub
Pensar estratégicamente
Modelos, conceptos y reflexiones
Xavier Gimbert
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eBook - ePub
Pensar estratégicamente
Modelos, conceptos y reflexiones
Xavier Gimbert
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About This Book
Este libro explica de forma sencilla los elementos, conceptos y análisis que componen el pensamiento estratégico, aportando modelos de gestión que los interrelacionan. Sigue el estilo y la estructura que llevó al éxito al anterior libro del autor, El Enfoque Estratégico de la Empresa, pero lo actualiza e incluye otras perspectivas, reflexiones y modelos que el autor ha desarrollado en los últimos años.
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CommerceSubtopic
Stratégie commerciale