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Sway
Sway
📖 Book - PDF

Sway

Implement the G.R.I.T. Marketing Method to Gain Influence and Drive Corporate Strategy
Christina Del Villar
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pages
288 pages
language
English
format
ePUB (mobile friendly) and PDF
availableOnMobile
Available on iOS & Android
📖 Book - PDF

Sway

Implement the G.R.I.T. Marketing Method to Gain Influence and Drive Corporate Strategy
Christina Del Villar
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Table of contents

About This Book

Gain Influence and Deliver Results

Sway turns marketing professionals into powerhouses by showing them how to build a strategic framework that enables greater proficiency and leads to growing levels of influence. This framework is the G.R.I.T. Marketing Method created by Christina Del Villar. 

By looking at marketing from the go-to-market strategy perspective, G.R.I.T. goes beyond the basics to illustrate how marketing professionals can successfully influence this strategy based on overall corporate goals. Readers will learn how to align the go-to-market strategy, customer journey, and marketing strategy. From there, they will learn how to build a Map of Influence that identifies all the ways they can make an impact. These strategies and tactics help marketing professionals deploy more effective, impactful programs and develop smarter campaigns that significantly increase profitability for their company.

With G.R.I.T. (and a dose of sparkle), Sway provides a platform to empower marketing professionals to have more influence, be more effective, add value, and show their impact. This platform helps them become indispensable, driving success at higher and higher levels. And who wouldn’t want that?

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Information

Publisher
An Inc. Original
Year
2021
ISBN
9781736028339
Topic
Business
Subtopic
Marketing

Table of contents