SOCIAL network E COMMUNITY management
eBook - ePub

SOCIAL network E COMMUNITY management

Community online: l'interazione utenti-brand in tempo reale

Enza Maria Saladino

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eBook - ePub

SOCIAL network E COMMUNITY management

Community online: l'interazione utenti-brand in tempo reale

Enza Maria Saladino

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About This Book

Community online: scenari del web dove gli utenti si incontrano, condividono passioni, creano valore. I gruppi sociali 2.0 hanno ridefinito nuovi modi di intendere la relazione tra clienti e azienda, grazie alla rapiditĂ  con cui circolano le informazioni e vengono definiti i contenuti. L'utente, in veste di prosumer e brand lover, fa ora parte di tribĂč digitali, all'interno di un circolo di influenze reciproche che si riflettono su nuovi modi di intendere il marketing. Questo libro Ăš dedicato alle community online e ai social network, i luoghi online dove le community si formano e hanno vita. Gli esempi discussi sono reali e rappresentano l'esperienza dell'Autrice maturata nel percorso lavorativo di community management sia in agenzia che in azienda. Nel testo si parla di scenari social 2.0, dei meccanismi che regolano l'esistenza e la sussistenza delle community online e di come si stia passando da una logica product-oriented al Real time web marketing e al marketing esperienziale.

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Information

Publisher
EPC EDITORE
Year
2015
ISBN
9788863106190
Topic
Business
Subtopic
Digital Marketing
Index
Business

Table of contents