Advertising, Promotion, and other aspects of Integrated Marketing Communications
eBook - PDF

Advertising, Promotion, and other aspects of Integrated Marketing Communications

  1. English
  2. PDF
  3. Available on iOS & Android
eBook - PDF

Advertising, Promotion, and other aspects of Integrated Marketing Communications

About this book

Explore all aspects of marketing communications, from time-honored methods to the newest developments in the field backed by the latest research, data and analytic techniques with one of today's leading IMC texts, ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 10E. With emphasis on the fundamentals and practices you need, this edition focuses on advertising and sales promotion, planning, branding, consumer behavior, media buying, public relations, packaging, POP communications, and personal selling. You explore emerging topics, such as today's popularity of apps, social media outlets, online and digital practices, and viral communications, as well as their impact on traditional marketing. Revisions to this most current IMC text on the market address must-know changes to environmental, regulatory, and ethical issues; MindTap Insights Online; place-based applications; privacy; global marketing, and memorable advertising campaigns.

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Yes, you can access Advertising, Promotion, and other aspects of Integrated Marketing Communications by J. Craig Andrews, Terence Shimp in PDF and/or ePUB format, as well as other popular books in Business & Advertising. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Cengage Learning EMEA
Year
2017
Print ISBN
9781337282659
eBook ISBN
9781337514248
Topic
Business
Subtopic
Advertising
Index
Business

Table of contents

  1. Cover
  2. Title
  3. Statement
  4. Copyright
  5. Dedication
  6. Brief Contents
  7. Contents
  8. Preface
  9. About the Authors
  10. Part 1: The Practice and Environment of Integrated Marketing Communications (IMC)
  11. Part 2: Fundamental IMC Planning and Decisions
  12. Part 3: Advertising Management and Media Choices
  13. Part 4: Sales Promotion Management
  14. Part 5: Other IMC Tools
  15. Glossary
  16. End Notes
  17. Name Index
  18. Subject Index