Communications Writing and Design
eBook - PDF

Communications Writing and Design

The Integrated Manual for Marketing, Advertising, and Public Relations

  1. 216 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Communications Writing and Design

The Integrated Manual for Marketing, Advertising, and Public Relations

About this book

Communications Writing and Design is an integrated, project-based introduction to effective writing and design across the persuasive domains of communication.

  • Build a strong foundation of core writing and design skills using professionally-designed examples that illustrate and reinforce key principles
  • Readers learn and analyze techniques by creating 15 projects in marketing, advertising, PR, and social media with the help of strategy suggestions, practical tips, and professional production techniques
  • Written by an experienced professional and teacher, with a focus on the cross-disciplinary nature of contemporary communication work
  • Learning is reinforced through a variety of pedagogical features: learning objectives, helpful mnemonics, real-life projects and applications, chapter references for further study, and end-of-chapter summaries and exercises
A companion website with multimedia slides, exam questions, learning videos, and design guides provides additional learning tools for students and instructors

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Information

Publisher
Wiley-Blackwell
Year
2017
Print ISBN
9781119118879
9781119118909
eBook ISBN
9781119118916
Edition
1
Topic
Design
Subtopic
Graphic Design

Table of contents

  1. Communications Writing and Design
  2. Contents
  3. Acknowledgements
  4. Foreword
  5. Preface
  6. 1 The Connectivity between Research, Writing, and Design
  7. 2 Writing Technical, Persuasive, and News Communication
  8. 3 Communication Design
  9. 4 Creative Research Methods
  10. 5 Design Tools
  11. 6 Marketing Projects
  12. 7 Advertising Projects
  13. 8 Public Relations Projects
  14. 9 Social Media for Marketing, Advertising, and Public Relations
  15. Index
  16. EULA

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Yes, you can access Communications Writing and Design by John DiMarco in PDF and/or ePUB format, as well as other popular books in Design & Graphic Design. We have over 1.5 million books available in our catalogue for you to explore.