eBook - PDF

Competing in a Service Economy

Name: Competing in a Service Economy
ISBN: 9780787970673

How to Create a Competitive Advantage Through Service Development and Innovation

Matthew D. Johnson,

Anders Gustafsson,

English
PDF
Available on iOS & Android

eBook - PDF

Competing in a Service Economy

How to Create a Competitive Advantage Through Service Development and Innovation

Matthew D. Johnson,

Anders Gustafsson,

About this book

Competing in a Service Economy is a hands-on guide to creating services, with illustrative examples from service-oriented companies including Disney, Ericsson, IKEA, National Association of Convenience Stores, Ritz Carlton, Scandinavian Airline Systems, Sterling Pulp Chemicals, and Telia Mobile. This practical resource for executives, general managers, and managers in marketing, operations, and human resources reveals how to gain a competitive advantage by creating and implementing a strategic plan that will ultimately improve their organization's services. Written by the authors of the best-selling book Improving Customer Satisfaction, Loyalty, and Profit, this important new book will help business professionals to think and plan strategically to dramatically improve services, service development, and service innovation within their organizations.

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Yes, you can access Competing in a Service Economy by Matthew D. Johnson,Anders Gustafsson in PDF and/or ePUB format, as well as other popular books in Business & Customer Relations. We have over one million books available in our catalogue for you to explore.