EVER WONDERED WHY PEOPLE REALLY DO WHAT THEY DO? (AND WHAT WE COULD ACCOMPLISH IF WE ONLY KNEW?)
We need a clear-eyed look at what’s happening in society right now. Misinformation, fake news, and politicization is affecting how we as a society come to grips with a global pandemic, economic inequality, and racial injustice. If we are to mend the divides between us and grapple with the challenges before us, we need, first, to understand the why.
In The Search for Why, Bob Raleigh provides a new model for how to understand human behavior, the fundamentals of why we do what we do. He draws on his experience in market research and public communication strategy and combines that with research in the social sciences, like psychology, cognitive and behavioral sciences, and anthropology.
The Search for Why covers topics like:
-Why so frequently people seem to act against their own best interests, both in politics and their personal lives
-How to better communicate with one another across political and cultural divides
-How to craft persuasive messages that meet people where they are, and listen to what they are saying back
-Ways you can apply this model to help build a better world, at a personal, social, and global level
-What influences our decisions, even when we don’t realize it
For anyone looking to persuade people, heal divisions, or build better relationships, The Search for Why is a crucial step in the right direction.
eBook - ePub
The Search for Why
A Revolutionary New Model for Understanding Others, Improving Communication, and Healing Division
- 304 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
The Search for Why
A Revolutionary New Model for Understanding Others, Improving Communication, and Healing Division
About this book
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Table of contents
- Cover
- Title Page
- Dedication
- Introduction
- Chapter 1: Why Ask Why?
- Chapter 2: Laying the Foundation: Biologic Instincts
- Chapter 3: Building the Model: The Five Meta Worldviews
- Chapter 4: To Each Their Own: The Individuist Worldview
- Chapter 5: Better Together: The Social Binder Worldview
- Chapter 6: A Fine Balance: The Three Centrist Worldviews
- Chapter 7: Breaking It Down: The Five Instinctual Patterns, Deconstructed
- Chapter 8: The Language of Why
- Chapter 9: The Reach of Why
- Chapter 10: How to Use the Model
- Chapter 11: Flipping the Script: Instinctual Problem-Solving
- Chapter 12: Facing the Future
- About the Author
- Notes
- Index
- Copyright
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Yes, you can access The Search for Why by Bob Raleigh in PDF and/or ePUB format, as well as other popular books in Psychology & Marketing. We have over 1.5 million books available in our catalogue for you to explore.