The Big Picture of Business

Innovation, Motivation and Strategy Meet Tomorrow

Hank Moore

• Publisher: Morgan James Publishing
• Year: 2021
• Print ISBN: 9781642798135, 9781631956393
• eBook ISBN: 9781631956386
• Topic: Business
• Subtopic: Advertising
• Index: Business

The Big Picture of Business, Book 4 offers a creative approach to strategy development and planning for companies in today's turbulent business environment that prepares them for an unknowable tomorrow.

Each year, one-third of the U.S. Gross National Product goes toward cleaning up problems, damages and other high costs caused by companies that failed to take proper actions. Look no further than the cost of the current financial crisis for an example. The costs of band-aid surgery for their problems and make-good work cost business six times that of proper planning, oversight and accountability. 92% of all problems in organizations stem from poor management decisions.

The Big Picture of Business, Book 4 takes a fresh look at change and growth, utilizing full-scope planning as a means of navigating through uncertain waters toward richer success. It is based upon Hank Moore's trademarked approach to growing and strengthening businesses, tested by his actual work in guiding corporations over three decades. Moore shows how to master change and readies companies to face the future.

Chapter 1

THE VALUE YOU DESERVE

Ultimate Leadership Chapter

There are many kinds of influences out there. How influences stick with us build character, which is transferred into the influences that we shape for others.

See the value in others that they cannot see in themselves.

When you give, you also get your share.

Self worth is not equal to or determined by net worth.

Persistence beats resistance.

Footsteps in the sands of time are made by moving forward.

Choose the road to go where you wish to grow.

Tonight is the night to be bright.

Every company represented here needs mentoring.

Things that were not achievable in early careers are now yours to master. Opportunities will come your way when you believe they will start happening today.

It’s almost tomorrow. Today will be yesterday tomorrow. The minutes into the future will soon become the cherished memories of the past.

Tomorrow might not come, when dreamers dream too late. How can you know what’s possible, until you try.

Use the system for the betterment of society. When business does the right thing, it’s good for society and for business. Right things matter and pay back in goodwill.

Define who you are. Do not let others define you. Be stronger than your excuses.

May you always be a dreamer. May your brightest dreams come true.

People worry so much about the cost of living. Concern yourself with the value of life. Ask yourself: what more do you want. You’ve earned it.

Recall and build upon the teachable moments that influenced you.

Hope for the year: healing, recovery and valuing each other. Hope inspires us to do the impossible & carry on during difficult times. There will be tough times, and they will pass.

Mentoring guides your success. Effective leaders don’t have to be lonely at the top.

You are not alone. Learn to know, grow and share the success.

We are all caretakers of something. Show gratitude often. Notice other people. Reward yourself. Prepare for and nurture your future. Serve your community.

It’s about time, place and attitude. People who are adaptive and adaptable get further. Celebrate others. Stand up for others. Learn the secrets of successful people.

The more that we remind others of the worth of life and positive opportunities, we remind ourselves as well.

Reinforce truths everyday. Otherwise, vacuums will be filled with lies and misinformation.

Quote from Winston Churchill: “All the great things are simple, and many can be expressed in single words: freedom, justice, honor, duty, mercy, hope.”

Quote from Albert Einstein: “Learn from yesterday, live for today, hope for tomorrow. The important thing is not to stop questioning.”

Quote from Dr. Martin Luther King, Jr.: “We must accept finite disappointment, but never lose infinite hope.”

Early Sum Gain, Salad Days Lessons

Everything we are in life and business stems from what we’ve been taught or not taught to date. A career is all about devoting resources to amplifying talents and abilities, with relevancy toward a viable end result. Failure to prepare for the future spells certain death for businesses and industries in which they function.

Many of us were great kids with promises they have since fulfilled. Our early years form the basis for contributions throughout life, mentoring others and serving communities. Saluting the current youth, who will do and accomplish magnificent things.

Young school years showed bright promise for future leaders. We must constantly reflect upon what we learned, the leadership values instilled and the great people with whom we grew.

Fuel You and Propel You

A rich and sustaining Body of Work results from a greater business commitment and heightened self-awareness. None of us can escape those pervasive influences that have affected our lives, including music and the messages contained in songs. Like sponges, we absorbed the information, giving us views of life that have helped mold our business and personal relationships. These include:

1. Expertise, including talents, skills, education, training, resume credits and industries served.
2. Core Values, including ethics, standards, level of professionalism.
3. Track Record, including experience, accomplishments, professional reputation and level of career achievement.
4. Work with Colleagues, including people skills, executive and leadership abilities, collaborative team experience and references.
5. Business, including marketplace practical knowledge and understanding, business savvy and participation in the business development process.
6. Body of Knowledge, including original ideas, self-created expertise beyond formal education and writings.
7. Vision, including uniqueness, substance, creativity, value-added business relationships and contributions to the Big Picture of Business.

What sets this series apart from other business books:

• Discerning sources of business advice. Collaborations, partnering and joint-venturing. How to create and change corporate cultures. Vision that transcends hype and pretense.
• Understanding and dealing with distractions. Avoiding the rabbit holes to stay focused. Getting the success that you deserve. Properly mentoring the next generation of leaders. Results based planning.
• Taking the offensive to be strategic. Creating a career body of work. Customer focused management. The business leader as community leader. Keeping it real and sustaining success in the long-term.
• Getting, keeping and inspiring stakeholders. Performance based budgeting. Learning from the past to master the future. Branding and marketing under the umbrella of Big Picture strategy.
• Mastering the Big Picture. Escaping the partial-niche mentality. Meeting marketplace demands with innovations. Learning from failures in order to succeed. Fine-tuning people’s behaviors into collective strength.
• Why businesses go bad and how to avoid the traps. How to succeed beyond previously-held beliefs. Evolving the workforce into professionals who go the distance. Cause related marketing as a definitive success strategy.
• How to innovate. Creative business after-markets. Benefiting from change. Discerning true business consultants from vendors. Creating business partnerships that previously did not exist.
• How and why to move the future. Understanding trite expressions in order to create real strategies. Why good organizations click. Professional development they are not getting. Communications strategies.
• Crisis management and preparedness. Quality control. The path from innovation to success. Businesses in transition. Public company obligations. Charity involvement. How good companies do great things. “The Big Picture of Business” is an encyclopedic set of books covering all aspects of business. Categories of chapters in each volume include:
• Strategy development, planning and business overview.
• Original cutting-edge essays on topics not covered by other books, publications or websites. These include “Doing Business in a Distracted World,” “Behaviors in the Workplace, Protocols on the Job,” “Dangling Carrots & Rabbit Holes,” “Loyalty Programs,” “The Medium is the Message,” “Kick the Can, Check the Box,” “Concepts, Models & Strategies,” “Significances of Seven,” “Power of Three,” “Questions,” “It’s About Them, Not the Customers,” “High Cost of Doing Nothing,” “The Book of Acronyms,” “The Value You Deserve.”
• Business niche topics from the Big Picture perspective. These include “Where They Go to Get Business Advice,” “Professional Services,” “Encyclopedia Knowledge Bank,” “The Seven Lists, Stages-Progressions to Business Success,” “Training & Professional Education, You’ve Got to Be Taught.”
• Informational chapters. Case studies of strategies.
• Leadership and people skills chapters. Motivations to succeed.
• Legends chapters highlighting trends & innovators. These include “How the Automobile Transformed Business & Society,” “The Masters of Repurposing,” “How Businesses Got Their Names,” “Cities in Transition,” “Small Inventions, Little Things That Make Big Things Work,” “The History of Business,” “The History of Volunteerism and Non-Profits,” “Pop Culture Wisdom,” “Lessons from Recessions and Corporate Scandals,” “Business in the Internet Age,” “My Own Experiences and Memories in Working with the Business Legends.”
• Process chapters, including fiduciary responsibility, ethics, quality management, etc. Words and terms, expanding and further defining business.
• Appendix sections encompassing the author’s previous writings, including classic magazine article reprints.

Key Takeaways from this Book Series

• Never stop learning, growing and doing. In short, never stop!
• Offer value-added service. Keep the focus on the customer.
• Lessons from one facet of life are applicable to others. Learn from failures, reframing them as opportunities. Learn to expect, predict, understand and relish success.
• Contribute to the Big Picture of the company and the bottom line, directly and indirectly.
• Prepare for unexpected turns. Benefit from them, rather than becoming victim of them. Realize that there are no quick fixes for real problems.
• The path of one’s career has dynamic twists and turns, if a person is open to explore them. Realize that, as the years go by, one’s dues paying accelerates, rather than decreases.
• Put more focus upon running a successful business. Plan your business.

Chapter 2

WISDOM FROM NAPKINS, BAGS AND SCRAPS OF PAPER

Where Great Concepts Started.

Insights into Creative Idea Generation.

Great ideas do not develop in a vacuum. One must constantly observe, interacting with sources outside your normal environment. Read a lot. Take notes. Keep files of these notes and review them periodically. Creative people have energy and vision. They spend time observing, thinking and analyzing. At some point, the creativity translates into pen or pencil on paper.

When you least expect it, the idea flows, and it is written down, usually at a place and circumstance of unique dimension.

When we think, we jot things down on whatever piece of paper is at hand. Many of the great ideas were put to paper on scraps of paper.

People who are idea machines jot down ideas in quantity. The best ones are pieced from others. Those scraps of paper become goldmines of creativity the more they are reviewed. Great ideas often become more relevant after multiple readings, growing into effective strategies.

Physicist Paul Lauterbur scribbled ideas for the M.R.I. while in a Pittsburgh diner. Novelist J.K. Rowling wrote her ideas for Harry Potter on a napkin while on a train. Abraham Lincoln’s Gettysburg Address was first outlined on a restaurant menu.

Concepts that started on cocktail napkins included the Voyager airplane, the fire nose nozzle, Seattle’s Space Needle, Reaganomics and the Discovery Channel’s annual Shark Week. Pixar’s characters started on paper scraps at restaurants.

Other companies that started as writing on table napkins included AC Business Advice, ProWorkflow and Southwest Airlines.

Tech companies that started as writing on napkins included Algorithmia, Arivale, Bump, Compaq Computers, Ethernet, Facebook, Indix, OfferUp, Peach, Photo VR, Qumulo, Spare5, Textio, Twitter and Unikrn. Sound United Design Officer Michael DiTullo enters creative ideas into his smartphone.

Nike CEO Mark Parker constantly takes notes on a Moleskine notebook. In meetings or at home, Parker jots down ideas and makes drawing of new shoe designs. While in a meeting with cyclist Lance Armstrong in 2009, Parker was doodling through the entire presentation. At the end of the meeting, Armstrong asked Parker what he was doing. Turns out he was sketching another show design with cyclists in mind.

Reviewing My Own Ideas, Going Through the Archives

I keep file folders of paper, showing the genesis of great ideas. I often revisit those files for creative ideas. The old notes spark new creativity, where ideas can be expanded for modern usage.

On a slip of paper from a 3x5 memo pad, I scribbled “The Big Picture of Business,” which evolved over 20 years into the title of this book series. Other notes on the same sliver of paper included: “Confluence, for executives who successfully go the distance. Compact disc reference for business knowledge.” This book series started as white papers, many of them published, beginning on those note pages.

The creative floodgate opened. On...

Table of contents

• Cover
• Title
• Copyright
• Table of Contents
• Acknowledgements
• Chapter 1: The Value You Deserve
• Chapter 2: Wisdom from Napkins, Bags and Scraps of Paper, Where Great Concepts Started.
• Chapter 3: Types and Categories of Companies to Serve Business
• Chapter 4: Business Recovery and Regeneration. Lessons Learned from COVID, Economic Crises and Other Setbacks.
• Chapter 5: Diagnosis and Treatment for Business Symptoms and Conditions
• Chapter 6: Teamwork Is as Teamwork Does
• Chapter 7: The Masters of Repurposing
• Chapter 8: Repackaging, Repurposing, Reissues and Compilations of Music
• Chapter 9: Naming Companies, Products and Nicknames
• Chapter 10: Codes, Categories and Standards
• Chapter 11: Best Practices
• Chapter 12: The Best Advice I Ever Got. Lessons Learned Meeting and Working with the Legends
• Chapter 13: Greatest Lessons Learned from History
• Chapter 14: Family Operated Businesses
• Chapter 15: It’s About Them, Not the Customers
• Chapter 16: Career Evolution, Why People Work. Building Blocks of Careers.
• Chapter 17: Supply Chain Management
• Chapter 18: Screens and Touchstones of Integrity
• Chapter 19: Slogans
• Chapter 20: Statistics and Research on Things That Affect Your Ability to Do Business
• Chapter 21: Public Service Announcements
• Chapter 22: What It Takes to Be a Legend
• Chapter 23: Speakers, Meetings and Conventions
• Chapter 24: Business Success Checklist
• Chapter 25: Messaging, Strategy and Vision
• Chapter 26: Timelines, Trends and Business History
• Chapter 27: The History of Volunteering and Community Service
• Chapter 28: Motivations to Carry On
• Appendix
• About the Author