eBook - ePub

Attractive Thinking

Name: Attractive Thinking
ISBN: 9781788601016

The five questions that drive successful brand strategy and how to answer them

Chris Radford,

276 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Attractive Thinking

The five questions that drive successful brand strategy and how to answer them

Chris Radford,

About this book

Forget everything you've been told aboutmaximizing Lifetime Customer Value.

To take your business to the next level, you need a brand strategythat's focused on attracting new customers, not exploiting existing ones.

In this transparent digital age, smartbusiness leaders know that profitable growth comes from helping customers, not exploiting them. Attractive Thinking sets out a ground-breaking methodology, developed during 30 years' experiencetransforming brands for Pepsi, Mars, Miracle Gro and many high-end servicebusinesses, to achieve exactly that.

Discover the five key questions you mustanswer to create a better brand strategy and the tools to deliver it: clarityon what matters to customers; products and services that customers love;marketing that attracts them; and a team that is committed to delivering it.

AttractiveThinking isa practical handbook for CEOs, managing directors and marketers who want tomake the big-brand techniques work for them.

Frequently asked questions

Yes, you can cancel anytime from the Subscription tab in your account settings on the Perlego website. Your subscription will stay active until the end of your current billing period. Learn how to cancel your subscription.

At the moment all of our mobile-responsive ePub books are available to download via the app. Most of our PDFs are also available to download and we're working on making the final remaining ones downloadable now. Learn more here.

Perlego offers two plans: Essential and Complete

Essential is ideal for learners and professionals who enjoy exploring a wide range of subjects. Access the Essential Library with 800,000+ trusted titles and best-sellers across business, personal growth, and the humanities. Includes unlimited reading time and Standard Read Aloud voice.
Complete: Perfect for advanced learners and researchers needing full, unrestricted access. Unlock 1.4M+ books across hundreds of subjects, including academic and specialized titles. The Complete Plan also includes advanced features like Premium Read Aloud and Research Assistant.

Both plans are available with monthly, semester, or annual billing cycles.

We are an online textbook subscription service, where you can get access to an entire online library for less than the price of a single book per month. With over 1 million books across 1000+ topics, we’ve got you covered! Learn more here.

Look out for the read-aloud symbol on your next book to see if you can listen to it. The read-aloud tool reads text aloud for you, highlighting the text as it is being read. You can pause it, speed it up and slow it down. Learn more here.

Yes! You can use the Perlego app on both iOS or Android devices to read anytime, anywhere — even offline. Perfect for commutes or when you’re on the go.
Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.

Yes, you can access Attractive Thinking by Chris Radford in PDF and/or ePUB format, as well as other popular books in Business & Marketing. We have over one million books available in our catalogue for you to explore.