- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
About this book
In their book, Brand Shift: The Future of Brands and Marketing, David Houle and Owen Shapiro deliver a powerful and persuasive look at how cultural change and accelerating technological advancement will affect brands and marketing in the years ahead. Through a fascinating study of the history of brands and a detailed, cogent analysis of current trends, the authors unveil a compelling forecast of how brand marketers will need to meet the novel demands of branding in the 21st century. Business leaders who intend to successfully engage the future will find this book an invaluable resource. The Internet of Things is evolving a new kind of collective consciousness, one which demands that brand marketing embrace and leverage the ensuing inevitable social changes. Big Data and the future of human communications have profound implications for brands and marketing. Brands that embrace and reflect these transformations have the potential to assume ever more important roles in our society, engendering life style enhancements for consumers through trust and a commitment to serving the greater good
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Information
Table of contents
- Cover
- Copyright
- Table of Contents
- Introduction
- Part One: Past and Present
- Part Two: Current and Future Trends
- Part Three: The Future
- References
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Yes, you can access Brand Shift by David Houle,Owen Shapiro in PDF and/or ePUB format, as well as other popular books in Social Sciences & Marketing. We have over 1.5 million books available in our catalogue for you to explore.