A/E/C Marketing Fundamentals
eBook - ePub

A/E/C Marketing Fundamentals

Your Keys to Success

  1. English
  2. ePUB (mobile friendly)
  3. Available on iOS & Android
eBook - ePub

A/E/C Marketing Fundamentals

Your Keys to Success

About this book

Whether you are new to the A/E/C community and working on your very first job or you are a more seasoned professional who is taking on marketing responsibilities for the first time, you will find "A/E/C Marketing Fundamentals: Your Keys to Success' a useful introduction to marketing basics. Even if you are a more experienced marketer, you will learn core principles and effective strategies that will improve your job performance. This ebook, developed by subject matter experts from the Society for Marketing Professional Services (SMPS), provides marketers with the resources and ideas necessary to adapt to the numerous standards changing the A/E/C industry.ABOUT SMPSThe Society for Marketing Professional Services is the only marketing organization dedicated to creating business opportunities in the A/E/C industry. SMPS represents a dynamic network of 6, 000+ marketing and business development professionals working to secure profitable business relationships for their design and building companies. The Society and its chapters benefit from the support of 3, 500 firms, encompassing 80% of the Engineering News-Record Top 500 Design Firms and Top 400 Contractors.

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Yes, you can access A/E/C Marketing Fundamentals by Julie Huval,Holly R. Bolton,Ronald D. Worth in PDF and/or ePUB format, as well as other popular books in Business & Marketing. We have over one million books available in our catalogue for you to explore.

Table of contents

  1. LIST OF FIGURES AND EXAMPLES
  2. INTRODUCTION
  3. CHAPTER ONE: New Realities for A/E/C Marketers
  4. CHAPTER TWO: The Virtual Project
  5. CHAPTER THREE: Alternative Project Delivery: Meeting the Owner's Project Demands
  6. CHAPTER FOUR: Market Research: Know Yourself, Your Client, Your Competitors
  7. CHAPTER FIVE: Develop Your Marketing Strategy
  8. CHAPTER SIX: Creating Your Marketing Communications Plan
  9. CHAPTER SEVEN: Implementing Your Marketing Strategy: Tactics and Tools
  10. GLOSSARY
  11. ANNOTATED BIBLIOGRAPHY
  12. ABOUT THE PHOTOGRAPHERS
  13. PHOTO CREDITS
  14. ABOUT THE AUTHORS
  15. ABOUT SMPS