Exploiting Fandom
eBook - ePub

Exploiting Fandom

How the Media Industry Seeks to Manipulate Fans

  1. English
  2. ePUB (mobile friendly)
  3. Available on iOS & Android
eBook - ePub

Exploiting Fandom

How the Media Industry Seeks to Manipulate Fans

About this book

As more and more fans rush online to share their thoughts on their favorite shows or video games, they might feel like the process of providing feedback is empowering. However, as fan studies scholar Mel Stanfill argues, these industry invitations for fan participation indicate not greater fan power but rather greater fan usefulness. Stanfill's argument, controversial to some in the field, compares the "domestication of fandom" to the domestication of livestock, contending that, just as livestock are bred bigger and more docile as they are domesticated, so, too, are fans as the entertainment industry seeks to cultivate a fan base that is both more useful and more controllable.

By bringing industry studies and fan studies into the conversation, Stanfill looks closely at just who exactly the industry considers "proper fans" in terms of race, gender, age, and sexuality, and interrogates how digital media have influenced consumption, ultimately finding that the invitation to participate is really an incitement to consume in circumscribed, industry-useful ways.

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Yes, you can access Exploiting Fandom by Mel Stanfill in PDF and/or ePUB format, as well as other popular books in Social Sciences & Media Studies. We have over one million books available in our catalogue for you to explore.
INDEX
Abercrombie, Nick, 80
Adelson, Andrea, 154
adulthood, 43, 56โ€“60, 183
advertising, 134โ€“36, 138
age: and adulthood, 43, 56โ€“60, 183; and normativity, 43โ€“46
Ahmed, Sara, 53, 72; on normativity, 28, 74โ€“75, 76; on spatial orientation, 70, 179
Ainโ€™t It Cool News, 69
Anderson, Chris, 130
Andrejevic, Mark, 111โ€“12, 137, 139, 170, 176, 206n11; on labor exploitation, 132, 173
Anelli, Melissa, 143
Any Given Sunday, 194โ€“95
Apatow, Judd, 52, 58
Arrested Development, 135
Arvidsson, Adam, 83, 136, 151, 152
Asquith, Kyle, 83
Associated Press (AP), 14, 135; on Comic-Con, 33, 39, 144, 147, 148, 154
Atlas.ti, 15, 16
attendance, 85โ€“86, 208โ€“9n2
audience commodity, 134โ€“37
authorship, 109โ€“10
backlash, 41, 54, 70, 164, 179; and fandomโ€™s future, 184โ€“89; and Gamergate, 21, 34, 189, 206n1; and Twilight, 39โ€“40
Baird Stribling, Eleanor, 136
Banks, John, 167, 181
Barbee, Carol, 191
Bardo, Robert, 22
Burrows, Roger, 96
Barta, Kristen, 181
Battlestar Galactica (BSG), 13, 36, 92, 101, 118, 145
Baudrillard, Jean, 83
Beeman, Greg, 57
Beer, David, 96
Belk, Russell, 84โ€“85
Beller, Jonathan, 134
The Benchwarmers, 58, 65, 193โ€“94
Benkler, Yochai, 108, 112, 113, 124, 130
Benson, Shawna, 3
Berman, Gail, 135
The Big Bang Theory, 29, 50โ€“51, 62โ€“63, 73
Big Brother, 93
big data, 11, 16
Big Fan, 51, 55, 65, 67, 149, 153; failed sexuality theme in, 63โ€“64, 69โ€“...

Table of contents

  1. Cover
  2. Title Page
  3. Copyright
  4. Contents
  5. Acknowledgments
  6. Introduction
  7. One: Fandomโ€™s Normativity: Assuming and Recruiting the Socially Dominant Fan Subject
  8. Two: The Fandom Menace Straightens Up and Flies White: Failed Normativity to Redemption
  9. Three: Consumption and the Management of Desire
  10. Four: The Long Arm of (Beliefs about) the Law
  11. Five: Fandom and/as Labor
  12. Six: Enclosing Fandom: Labors of Love, Exploitation, and Consent
  13. Conclusion: Two Futures of Fandom
  14. Appendix: Film and TV Sources
  15. Notes
  16. Bibliography
  17. Index