Value-based Marketing Strategy
eBook - ePub

Value-based Marketing Strategy

Pricing and Costs for Relationship Marketing

  1. English
  2. ePUB (mobile friendly)
  3. Available on iOS & Android
eBook - ePub

Value-based Marketing Strategy

Pricing and Costs for Relationship Marketing

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Information

Publisher
Vernon Press
Year
2016
Edition
1
eBook ISBN
9781622730537
Topic
Business
Subtopic
Marketing
Index
Business

Table of contents

  1. Learning Objectives
  2. Chapter 1 The Business Environment
  3. 1.2 Markets and the Economy
  4. 1.4 Types of Buyers
  5. 1.5 Competition
  6. Chapter 2 Marketing Concepts
  7. 2.2 Differentiation
  8. 2.3 Segmentation
  9. 2.6 Marketing mix
  10. 2.7 Transactional Marketing
  11. Chapter 3 The Value Concept
  12. 3.2 Resistance in sales
  13. 3.3 Supply and Demand with Value
  14. 3.4 Value: Questions and Answers
  15. Chapter 4 Price
  16. 4.1 Definition of Price
  17. 4.4 Optimum Price
  18. 4.5 Pricing Policy
  19. 4.6 Pricing Strategies
  20. 4.7 Services´ Pricing
  21. 4.8 Sales Velocity
  22. Chapter 5 Costs
  23. 5.1 Variable Cost
  24. 5.3 Manufacturing Cost
  25. 5.6 Other Costs
  26. Chapter 6 Contribution Margin
  27. 6.1 Contribution Margin Definition
  28. 6.2 Optimum Value
  29. 6.3 Breakeven Analysis
  30. 6.4 Applying Contribution Margin
  31. 6.5 Variable Cost Percentage
  32. Chapter 7 Applying Value
  33. 7.1 Strategy
  34. 7.4 Value Model
  35. 7.5 Profitability
  36. 7.6 Income Statements
  37. 7.7 Sources and Resources
  38. 7.8 Value-based pricing
  39. 7.9 Practical Application Cases
  40. Chapter 8 The Value Matrix
  41. 8.1 The Value Matrix
  42. 8.2 Building the Value Matrix
  43. 8.3 Pricing and Strategy
  44. 8.4 Business Modeling
  45. Chapter 9 Ethics in Marketing and Pricing
  46. Conclusion
  47. Appendix 1 Optimization of the Demand Function
  48. Appendix 2 Summary of Formulae
  49. Appendix 3 Value and Contribution Margin
  50. Appendix 4 Sales Volume Variance Analysis
  51. Appendix 5 Discounts
  52. Appendix 6 Solved Problems in Pricing
  53. Bibliography
  54. Index

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