Identity Crisis
eBook - ePub

Identity Crisis

Health Care Branding's Hidden Problems and Proven Strategies to Solve Them

  1. English
  2. ePUB (mobile friendly)
  3. Available on iOS & Android
eBook - ePub

Identity Crisis

Health Care Branding's Hidden Problems and Proven Strategies to Solve Them

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Information

Publisher
The Parry Branding Group
Year
2017
Edition
1
eBook ISBN
9780997857405
Topic
Business
Subtopic
Marketing
Index
Business

Table of contents

  1. Cover Page
  2. Praise for Identity Crisis
  3. Title Page
  4. Copyright
  5. Dedication
  6. Table of Contents
  7. Acknowledgments
  8. Preface
  9. Chapter 1: What healthcare branding wants to be if it grows up
  10. Chapter 2: Branding is poorly branded
  11. Chapter 3: Medicines aren’t soft drinks. Hospitals aren’t hotels
  12. Chapter 4: The hidden problem of customer identity
  13. Chapter 5: Neglecting physicians’ unique identities
  14. Chapter 6: Identifying the enemy: How branding health conditions can help us defeat them
  15. Chapter 7: The Goldilocks Process part 1—Discovery: Avoiding identity crises in branding research
  16. Chapter 8: The Goldilocks Process part 2—Convergence: Avoiding branding strategy’s multiple personality disorder
  17. Chapter 9: The Goldilocks Process part 3—Brand experience design: Dressing for the job your brand really wants
  18. Chapter 10: Brand architecture and the crisis of delay
  19. Chapter 11: Branding the healthcare landscape
  20. Back Cover

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Yes, you can access Identity Crisis by Vince Parry in PDF and/or ePUB format, as well as other popular books in Business & Marketing. We have over 1.5 million books available in our catalogue for you to explore.