Traction

Quadruple Your Business Immediately With These Marketing Techniques

JONATHAN S. WALKER

• Publisher: Readers Choice Publishing
• eBook ISBN: 9781386577140
• Topic: Business
• Subtopic: Advertising
• Index: Business

Get Your Business Off To A Flying Start Like Never Before With These Vital Strategies

Do you lack a proven method of gaining traction foryour new business? Are you in need of a way to attract possible investors to get an edge over the competition? Do you want to gain momentum for your business that will snowball quickly to meet your company's objectives and goals?

Well what if I told you there was a way that you canhave all of that, prevent your new company from struggling from the get-go, and instead turn your new company into a profit-generating machine? Would that be of value to you?

Introducing TRACTION: Quadruple Your Business Immediately With These Marketing Techniques! The Proven Strategies To Get Your Business Where It Needs To Go

Here are some of the things you will learn in this book to get your business off to a great start:

• The Power of Business Cards
  
  

• The Strategic Use of Social Media
  
  

• Capitalizing on Email Marketing (Top Strategies for campaigns)
  
  

• Viral Marketing Strategies
  
  

• Scaling From Small to Large
  
  

• And Much Much More.
  
  

• Importance of Offline Marketing
• Affiliate Marketing Strategies
• Why You Should Have Speaking Engagements

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PUBLIC SPEAKING

One of the many responsibilities of being a small business owner is being the face of your company. You are already the main customer relationship manager. You must be its lead promoter and champion to grow your business. One way that this can be done is to actively participate and attend conferences that are related to your industry. Another way is to give talks to potential customers.

The following resources and tips can help you find speaking opportunities and conferences that are relevant to your business. They can also help you get speaking engagements, too.

Learning to listen before you speak is an excellent idea. Before you begin doing your own presentations you need to attend sessions that others in your fields are giving. You will pick up on what presentations are popular. You might see gaps that you might be able to fill with your own expertise. If you ask questions and provide different insights during the question and answer time during these presentations, you might be remembered if you apply to speak at a related event at a later date.

When you feel like you are ready to represent your business and share your expertise, you will need to find speaking engagements. You need to find groups that are looking for speakers and sell yourself on your talk. The first thing to do is to make a speaker’s one-sheet. This is a one-page introduction to your topic and yourself. It will provide a jumping-off point for self-promoting yourself as a speaker.

Now you need to look for organizations that are looking for speakers for certain events. You can do a google search to look for speaking events in your area. There are also paid services that will match speakers with certain event organizers. You can offer your services to groups that may benefit from your expertise.

To be a successful speaker you have to provide some value to your audience. This means that you have to share your expertise not just promote your business. Your first presentation will be the hardest. You will get better with time. You will start getting reviews and testimonials that you will be able to use to help promote yourself as a speaker. You will soon find yourself being regarded as an expert and the face of your company and industry.

Here are some ways to get speaking engagements to help market your business:

1. Become a better speaker: This sounds obvious, but by being a more polished, engaging speaker, you will gain more opportunities to speak. If you are a very good speaker, you can ask for testimonials from the people that invited you to speak. These testimonials go a long way when others are looking for speakers.

How can you become a better speaker? The best and easiest way is to record each presentation and watch it later. Take notes of what you would like to improve on. Try focusing on different things every time you speak. How you stand, where you put your hands, how you modulate your voice. With time, you will be an extraordinary speaker.

1. Know your material: Knowing your material inside and out will help you become a better speaker because it will ease your nerves. First, you absolutely must know your speech. You need to practice it over and over. By knowing your speech means you can be confident and at ease when you step on a stage and face the crowd. Being prepared is a great way to overcome nerves.

Knowing your speech isn’t enough. You must be an expert in your area. The more that you know, the more confident you will be when taking questions from your audience.

The most important thing about your presentation it that it is not a pitch. You should not be trying to sell anything. Give the audience things they can take with them that they can use and actions they can follow. Your main goal is to help them.

1. Have a speaking page on your website: Add a page that promotes yourself as a speaker. It is the best way to get engagements. On this speaking page, post a demo reel, maybe a few clips from a previous engagement that you have posted on YouTube. Include a biography, topics that you can talk about, and titles of some signature speeches you can give in a moment’s notice.

A page that shows your availability and expertise as a speaker allows event planners and others to see you speak and get a feel of what you will be like on stage. They like to see that you can actually engage with an audience.

1. Build the right relationships: Many business owners think they must speak at large corporations or events to market their businesses effectively. This is not true. There are plenty of small groups that want to hear what you have to say. The most important thing is to have a clear target market and speak where they are going to be.

When you find some businesses, ask them what topics they want to hear about. Give them your one sheet and tell them that you are available to speak. If you have an engagement that is open to the public, send an email to contacts and invite them to come. If you add a video to your website, send a link with a not about the topic and video.

Someone you have been building a relationship with will have an opportunity for you to speak. You have been persistent, and they will think about you first.

1. Speak for free: When you first start to speak, you should do it for free. This could mean you might have to speak free for years before you ever get your first paying gig.

Speaking for free gives you the expertise to be good enough to not charge for your speaking services but to speak at larger venues.

When you can start charging to speak, you will have good reasons to continue to speak for free. When you know that you will not be traveling for a while, send out emails to local contacts and let them know that you are in town and have time to speak.

For local gigs, offer a lower rate or do them for free especially if it is a group within your target market. You just might walk away with some new business.

PART 2

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10 FUNDAMENTALS OF SOCIAL MEDIA MARKETING

Listening to Your Audience

One of the most important foundations of any marketing strategy is it social media or conventional marketing techniques, is listening to your target market. How do you listen? Many social media platforms nowadays provide ‘Insights' which give you statistics of where they are their interests, who they are, what do they identify with and so on. Once you have gathered these details, you can create content that is tailored to their interests and needs and spark conversations that lead to sales.

Focusing on specialized content

Too much of fluff from any brand and you’ll end up having people unfollow you or unsubscribe. Specialized content is what you need here because it builds a strong brand. So instead of saying things like ‘a one-stop solution for printing,' craft your message with something like ‘exclusive purveyor of premium letterpress invitations and bespoke printing services.' Sounds classy, doesn’t it?

You want quality, not quantity

Sure having 10,000 followers is a big deal but what if only 1,000 of them read, share, like and talk about your content? When you craft quality content, you’ll attract quality readership and followers to your accounts, and these connections will not disappear.

Patience is Virtue

When you open a social media account, be ready to commit to the long haul to achieve quality followers. Sure you can pay for sponsored content, but when you first start your accounts, having generic views, likes and followers will help you understand who your targeted audience is, what sites they frequently visit, what hashtags they use and what are their spending habits.

Work to Build

Building an audience online is essential, and you'd get free publicity! If they like what they read, they'll share it with their own audiences whether it's through their own social media accounts or blogs and website. Sharing and discussing content enables you to reach new entry points and give Google more ways to find you. For example, if you type in natural skin care, the least likely brand to pop would be Sephora, but there it is, among the top 10 Google searches. You'd have thought that maybe Aesop or Kiehl's or even Origins would make a list. The reason why Sephora is up there is that of the many entries points their customer base chooses to associate the brand with their postings, comments, and images.

Social Media Influencers

Social Media Influencers, formerly known as bloggers are the people you want to associate your brand with. They already have the quality audiences, and they are most likely already interested in your product, business or service. Connect with them- don't shun them like what the Vogue editors did. Build relationships with your influencers- they will share your content with their followers, multiplying your reach and making your brand more down-to-earth and accessible.

Adding Value to your Conversation

If all you do is promote and promote your products and services, talk about your flash sales - people will stop listening. Part of social media marketing is also sharing, liking and being involved in topics related to your brand as well as jumping on the bandwagon of viral trends, political or social events that are happening in your country and in the world as well as corresponding to your audiences. You must add value to your online conversations and activities because this will develop relationships with your online audience.

Acknowledging your audience

Building online relationships is one of the surest ways to online marketing success. Sure there is no point reaching out to every person that tags you or comments- you might just create a storm! But once in awhile, where valid (and really use your discretion on this) it is proper to response to your audience especially when they've asked questions or have constructive suggestions.

Be Accessible

Publishing your content on the first week of the month and then not posting up anything for the next three months will not do you any favors. To be relevant and accessible, you need ...

Table of contents

• Title Page
• Copyright Page
• Also By Jonathan S. Walker
• Traction: Quadruple Your Business Immediately With These Marketing Techniques
• INTRODUCTION
• DO YOU HAVE TRACTION?
• OFFLINE
• E-MAILS
• VIRAL
• PUBLIC SPEAKING
• Sign up for Jonathan S. Walker's Mailing List
• Also By Jonathan S. Walker