Ready. Set. Grow! Former football player and coach, Lou Holtz, once said: "In this world you're either growing or you're dying, so get in motion and grow." Most every company leader is in pursuit of growth. Growing companies are attractive. They're attractive to partners, employees, and of course customers. If your company is not growing, then you and your shareholders are losing equity, profit, and employees.
Growth doesn't just occur-growth takes the right culture, processes and discipline. Most importantly growth takes intent and deliberate focused action. Growth is a result of solving customer problems at the right time with the right solution with a story that resonates with the market. In Fast-Track Your Business, author Laura Patterson offers step-by-step guidance for acquiring customer insights, creating customer-centric outcomes, and developing strategies and measurable executable plans. Fast-Track Your Business provides a customer-centric framework for choosing and navigating a sustainable path forward--a system that creates moment
eBook - ePub
Fast-Track Your Business
A Customer-Centric Approach to Accelerate Market Growth
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
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Table of contents
- Reviews From Experts We Admire
- Foreword
- Preface
- Introduction
- Chapter 1: Upstream Marketing The Path to Long-term Organic Growth
- Chapter 2: The Axle Elements It All Starts With Culture
- Chapter 3: Customer & Opportunity Insights Know Your Customer, Market, and Competition
- Chapter 4: Business Outcomes & Performance Targets Defining Your Success
- Chapter 5: Innovation & Strategy—Part 1: Strategizing to Set the Stage for Your Growth
- Chapter 6: Innovation & Strategy—Part 2: Attaining Organic Growth Through Innovation
- Chapter 7: Segmentation & Positioning: Which Customers Are You Best Suited to Serve?
- Chapter 8: Plan & Execute: Maximize Your Market Opportunities
- Chapter 9: Operational Excellence: A Core Capability to Sustain Organic Growth
- Chapter 10: Performance & Optimization: What to Measure and How to Improve Achieving Growth Opportunities
- Chapter 11: Coming Full Circle: Choose Customer-Centricity to Fuel Organic Growth
- About the Author: Laura Patterson
- Here’s How We can Work Together
- Get Your Free Gift: Evaluate Your State of Readiness for Organic Growth
- Acknowledgments
- About the Reviewers
- Index
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Yes, you can access Fast-Track Your Business by Laura Patterson in PDF and/or ePUB format, as well as other popular books in Business & Consumer Behaviour. We have over 1.5 million books available in our catalogue for you to explore.