Fast-Track Your Business
eBook - ePub

Fast-Track Your Business

A Customer-Centric Approach to Accelerate Market Growth

  1. English
  2. ePUB (mobile friendly)
  3. Available on iOS & Android
eBook - ePub

Fast-Track Your Business

A Customer-Centric Approach to Accelerate Market Growth

About this book

Ready. Set. Grow! Former football player and coach, Lou Holtz, once said: "In this world you're either growing or you're dying, so get in motion and grow." Most every company leader is in pursuit of growth. Growing companies are attractive. They're attractive to partners, employees, and of course customers. If your company is not growing, then you and your shareholders are losing equity, profit, and employees. Growth doesn't just occur-growth takes the right culture, processes and discipline. Most importantly growth takes intent and deliberate focused action. Growth is a result of solving customer problems at the right time with the right solution with a story that resonates with the market. In Fast-Track Your Business, author Laura Patterson offers step-by-step guidance for acquiring customer insights, creating customer-centric outcomes, and developing strategies and measurable executable plans. Fast-Track Your Business provides a customer-centric framework for choosing and navigating a sustainable path forward--a system that creates momentum and accelerates organic market growth.

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Yes, you can access Fast-Track Your Business by Laura Patterson in PDF and/or ePUB format, as well as other popular books in Business & Marketing. We have over one million books available in our catalogue for you to explore.

Information

Publisher
VisionEdge Marketing, Inc.
Year
2020
eBook ISBN
9781087892139
Edition
1
Topic
Business
Subtopic
Marketing
Index
Business

Table of contents

  1. Reviews From Experts We Admire
  2. Foreword
  3. Preface
  4. Introduction
  5. Chapter 1: Upstream Marketing The Path to Long-term Organic Growth
  6. Chapter 2: The Axle Elements It All Starts With Culture
  7. Chapter 3: Customer & Opportunity Insights Know Your Customer, Market, and Competition
  8. Chapter 4: Business Outcomes & Performance Targets Defining Your Success
  9. Chapter 5: Innovation & Strategy—Part 1: Strategizing to Set the Stage for Your Growth
  10. Chapter 6: Innovation & Strategy—Part 2: Attaining Organic Growth Through Innovation
  11. Chapter 7: Segmentation & Positioning: Which Customers Are You Best Suited to Serve?
  12. Chapter 8: Plan & Execute: Maximize Your Market Opportunities
  13. Chapter 9: Operational Excellence: A Core Capability to Sustain Organic Growth
  14. Chapter 10: Performance & Optimization: What to Measure and How to Improve Achieving Growth Opportunities
  15. Chapter 11: Coming Full Circle: Choose Customer-Centricity to Fuel Organic Growth
  16. About the Author: Laura Patterson
  17. Here’s How We can Work Together
  18. Get Your Free Gift: Evaluate Your State of Readiness for Organic Growth
  19. Acknowledgments
  20. About the Reviewers
  21. Index