eBook - ePub

Feel Something

Name: Feel Something
ISBN: 9781637305065

How to Embrace Empathy and Build Trust With Your Audience

Patrick Timmons,

English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Feel Something

How to Embrace Empathy and Build Trust With Your Audience

Patrick Timmons,

About this book

How can you market to someone if you don't know how they feel?

Feel Something is about the importance of empathy in marketing. The book highlights why empathy is a vital part of strategy and offers clear tactics to implement Empathy Marketing throughout the entire buyer journey.

In this book, you'll learn about the history of empathy and how it relates to each phase of the buyer journey. You'll read stories from incredible business leaders such as...

Daniel Pink with his thoughts on empathy and influence
The Social Media Manager of Velveeta Cheese and how he implements empathy into their social presence
The Head of Google's social lab on how they listen to the world's emotions and acts with empathy

You will love this book if you are a marketer, social media manager, product marketer, or CMO who wants to deepen connections with your audience and create meaningful work. Learn how to look at traditional marketing and audience growth in a new way.

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Yes, you can access Feel Something by Patrick Timmons in PDF and/or ePUB format, as well as other popular books in Business & Marketing. We have over one million books available in our catalogue for you to explore.