- English
- ePUB (mobile friendly)
- Available on iOS & Android
About this book
Did you know that consumers find user-generated content almost ten times more impactful than scripted content marketing?
More memorable than other types of media, user-generated content (UGC) influences how we vote, how we choose new shows to watch, and even affects our sense of reality. With the amount of personal narrative-driven UGC we consume, it's worth asking, "Do we know who's creating the content we love on social media?" In Digital Storytelling: The Rise of User-Generated Content, marketing expert Karam Singh Sethi outlines three types of storytellers: The Nefarious Storyteller (criminals and sometimes politicians), The Socially-Conscious Storyteller (activists and entrepreneurs), and The Self-Infatuated Storyteller (reality TV stars and big brands), providing a structure in which to analyze content creators.
In this book you will learn:
- How to become a more discerning social media user
- How to break into the field of marketing
- What types of storytellers exist in business, politics, and popular culture
- How to tell authentic stories for personal life and business
The current state of the digital ecosystem has allowed for a unique opportunity. If we can better understand the current creator economy, we can become more conscious content consumers and empower creators that better align with our values.
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Information
Table of contents
- Contents
- Anthony Bourdain’s Unlikely Impact on the World of Story
- Storytelling through the Ages
- Principles of Authentic Storytelling
- The Power of Owning Your Story
- My Journey into Storytelling
- Authentic Storytelling and the Fall of the Brand
- Rise of Personal Narrative Content
- User-Generated Content & the Citizen
- Empowering the Socially Conscious Storyteller
- Personal Narrative Storytelling, Conspiracy Theories, and the Dark Side of the Digital Boom
- User-Generated Content and the Brilliance of The Real Housewives
- How User-Generated Content Is Changing the World
- Appendix
- Acknowledgments