Corporate Communication
eBook - PDF

Corporate Communication

Critical Business Asset for Strategic Global Change

  1. 229 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Corporate Communication

Critical Business Asset for Strategic Global Change

About this book

The communication role in organizations has changed, just as the nature of organizations has changed in response to the explosion of new communication technologies as well as global networks within organizations. Communication is more complex, strategic, and vital to the health of the organization than it used to be, and it will become increasingly important in the information-driven economy. This book builds upon the authors' 2010 book, Corporate Communication: Strategic Adaptation for Global Practice, which focused on the role of the communicator. This volume examines, analyzes, and illustrates the practice of corporate communication as a critical business asset in a time of global change. It looks at the major communication needs in the lifecycle of organizations: M&A (mergers and acquisitions), structural change, culture change, innovation, new leadership, downsizing, global expansion, competition, ethical decision-making, political action, and employee engagement. These are all significant value-creating, and potentially value-destroying, events in which corporate communication, if used correctly, functions as a critical and strategic business asset.

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Yes, you can access Corporate Communication by Michael Goodman, Peter B. Hirsch in PDF and/or ePUB format, as well as other popular books in Business & Marketing. We have over one million books available in our catalogue for you to explore.

Table of contents

  1. Cover
  2. Contents
  3. Acknowledgments
  4. List of Illustrations
  5. Preface
  6. Chapter One. Communication and Transformation in the Global Corporation
  7. Chapter Two. Corporate Communication as a Critical Business Asset in a Time of Global Change
  8. Chapter Three. The Lifecycle of Organizations and the Role of Corporate Communication
  9. Chapter Four. Major Events for Corporations
  10. Chapter Five. Strategic Models for Corporate Communication Practice
  11. Chapter Six. Ethical Issues for Multinational Corporations
  12. Chapter Seven. Technology and the Social Network
  13. Chapter Eight. Political Opportunities and Risks Within and Across Borders
  14. Chapter Nine. Metricsā€”Measures That Determine Corporate Communication Success
  15. Chapter Ten. Looking Ahead
  16. References
  17. Further Reading and Websites
  18. About the Authors
  19. Index