From theme parks and museums to zoos and aquariums, attractions draw millions of visitors each year. Regardless of type, they all share one common denominator – they are intended to provide visitors with memorable experiences. This book offers information about how to promote and market tourism attractions for maximum results. It looks at different approaches, strategies, tools, and techniques marketers can use when promoting their organizations to the public. Topics include advertising and marketing; media relations; social media marketing; sales promotion and merchandising; special events; guest relations and customer service; employee relations; crisis communications; and social responsibility and sustainability. In addition, it includes a variety of examples from attractions that have implemented successful promotion and marketing activities.
Whether in the form of a news story, television commercial, brochure, website, Facebook posting, or special event, promotion and marketing have the potential to show customers the possibilities that await them. This book addresses the many different ways to reach this potential. It explains how to make the most of promotion and marketing to bring people into an attraction and keep them coming back for more. Attracting Attention offers valuable information for practitioners and for students enrolled in tourism, hospitality management, marketing, and communications programs. It is a handy resource for those working for attractions and tourism-related organizations.
- 208 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
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Table of contents
- Cover
- Contents
- Acknowledgments
- Chapter One. Introduction
- Chapter Two. Types of Attractions
- Chapter Three. Attraction Development
- Chapter Four. Promotion, Advertising, and Marketing
- Chapter Five. Media Relations
- Chapter Six. Social Media Marketing
- Chapter Seven. Sales Promotions and Merchandising
- Chapter Eight. Special Events
- Chapter Nine. Guest Relations and Customer Service
- Chapter Ten. Employee Relations
- Chapter Eleven. Crisis Communications
- Chapter Twelve. Social Responsibility and Sustainability
- Suggested Readings
- Attraction Fun Fact Sources
- Index
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Yes, you can access Attracting Attention by in PDF and/or ePUB format, as well as other popular books in Business & Marketing. We have over 1.5 million books available in our catalogue for you to explore.