Ideas are not an accidental product! Everyone can be inventive and develop ideas that are creative and thus effective. Lukas-Pierre Bessis' new and successful method for developing ideas also considers aspects of neuro marketing. It is easy to use, sound and practice-approved by renowned companies.About the book: - With recommendations from Amir Kassaei (Chief Creative Officer, DDB Worldwide) and Julian Boulding (President thenetworkone)- Creative Effectiveness: How it works and what it brings- The six factors of effectiveness for a creative idea- Numerous examples from practice, for viewing and downloading
eBook - ePub
Kill your agency - English Version
Because everybody can be highly creative
- 200 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
About this book
Information
Subtopic
AdvertisingIndex
BusinessTable of contents
- Table of content
- Copyright Notices
- Imprint
- Dedication
- Acknowledgement
- Interview with Amir Kassaei, Chief Creative Officer, DDB Worldwide
- Preface Julian Boulding/Network One
- Preface by the author
- Part 1 Change as a challenge
- Part 2 The creative effectiveness process in detail
- About the book's author
- Part 3 The Creative Effectiveness Report – Cases
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Yes, you can access Kill your agency - English Version by Lukas-Pierre Bessis in PDF and/or ePUB format, as well as other popular books in Business & Advertising. We have over 1.5 million books available in our catalogue for you to explore.