Brands primarily have to develop a relevant relationship with people - independent of online or offline channels and short-lived marketing trends. With the Relevance Methodology, Kai Platschke offers a proven method for developing sustainable relationships with your customers. This makes your brand and its message digital-ready - without requiring you to take to Twitter or Snapchat yourself. The presented methodology is explained with numerous exercises and cases.Contents: - A look back at the last 15 to 20 years of marketing- The post-digital era- The Relevance Methodology: framework and how-to- Cases: including Dove, Red Bull, Coca-ColaOnline working aids: - Exercises for implementing the Relevance Methodology- Templates- Cases
- 150 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
Beyond Digital: A Brand Approach for more Relevance
About this book
Information
Subtopic
AdvertisingIndex
BusinessTable of contents
- Table of content
- Copyright Notices
- Imprint
- Preface
- 1Ā Ā Ā A new world
- 2Ā Ā Ā What actually happened?
- 3Ā Ā Ā Importance for companies
- 4Ā Ā Ā The post-digital era
- 5Ā Ā Ā Relevance Methodology ā a practical framework
- 6Ā Ā Ā Relevance at the point of sale
- 7Ā Ā Ā Future perspectives and closing remarks
- Appendix
- Glossary
- Acknowledgments
- About the author
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Yes, you can access Beyond Digital: A Brand Approach for more Relevance by Kai Platschke in PDF and/or ePUB format, as well as other popular books in Business & Advertising. We have over 1.5 million books available in our catalogue for you to explore.