eBook - PDF

Principles of Marketing

Name: Principles of Marketing
Author: Ayantunji Gbadamosi,Ian Bathgate,Sonny Nwankwo

A Value-Based Approach

Ayantunji Gbadamosi,

Ian Bathgate,

Sonny Nwankwo,

428 pages
English
PDF
Available on iOS & Android

eBook - PDF

Principles of Marketing

A Value-Based Approach

Ayantunji Gbadamosi,

Ian Bathgate,

Sonny Nwankwo,

About this book

This user-friendly textbook offers students an overview of each aspect of the marketing process, explored uniquely from the value perspective. Delivering value to customers is an integral part of contemporary marketing. For a firm to deliver value, it must consider its total market offering – including the reputation of the organization, staff representation, product benefits, and technological characteristics – and benchmark this against competitors' market offerings and prices. Principles of Marketing takes this thoroughly into account and ensures that students develop a strong understanding of these essential values. The book also looks in detail at the impact of social media upon marketing practices and customer relationships, and the dramatic impact that new technologies have had on the marketing environment. Written by a team of experienced instructors, Principles of Marketing is an ideal companion for all undergraduate students taking an introductory course in marketing.

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Yes, you can access Principles of Marketing by Ayantunji Gbadamosi,Ian Bathgate,Sonny Nwankwo in PDF and/or ePUB format, as well as other popular books in Business & Marketing. We have over one million books available in our catalogue for you to explore.