The Global Business Environment
eBook - PDF

The Global Business Environment

Towards Sustainability?

Janet Morrison

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  1. 486 pages
  2. English
  3. PDF
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eBook - PDF

The Global Business Environment

Towards Sustainability?

Janet Morrison

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About This Book

This bestselling textbook offers a comprehensive introduction to the global business environment, blending cross-disciplinary topics from sociology, politics and economics with a compelling exploration of how contemporary events relate to worldwide business practice. Truly international in scope, the book allows students to explore multiple perspectives and scenarios to prepare them for the highly globalised business operations of today. This new edition is thoroughly up-to-date, covering the profound global changes that are impacting upon how we do business, such as the rethinking of populism, the worsening of climate change effects and the rise of nationalist populism. With a new enhanced focus on the sustainability issues that challenge businesses today, applicability to real-world business practice remains the book's core principle. Janet Morrison's characteristically clear and authoritative writing style, combined with an unrivalled range of learning features, ensures that this book offers all of the essential tools to support skills development, critical thinking and academic insight. Ideal for undergraduate and MBA modules on the Business Environment or Business Contexts, this book is also suitable for International Business modules that offer an introduction to the issues of global economics in the context of other political, social and cultural environments. New to this Edition:
- An increased focus on sustainability, covering climate change, individual and societal wellbeing, good governance and financial stability
- New pedagogical features, including mini-case studies, 'Shining a Light on Business Decisions', insight boxes, video links and marginal definitions
- New case studies, including more on emerging economies
- Up-to-date coverage of how business reacts to key contemporary issues and controversies, such as the opioid epidemic, the plastic crisis and new appointments to the US supreme court Accompanying online resources for this title can be found at bloomsburyonlineresources.com/the-global-business-environment. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.

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Information

Year
2020
ISBN
9781352008982
Edition
5
Outline 
of 
chapter
Introduction
What 
does 
the 
business 
enterprise 
exist 
to 
do?
Purpose 
and 
goals
The 
company 
in 
society: 
Stakeholders 
and 
corporate 
social 
responsibility 
(CSR)
How 
does 
the 
enterprise 
carry 
out 
its 
goals?
It 
all 
starts 
with 
entrepreneurs
Companies: 
the 
engines 
of 
business 
activities
Functional 
areas 
within 
the 
enterprise
The 
multinational 
enterprise 
(MNE)
Corporate 
governance: 
shareholders 
and 
other 
stakeholders 
An 
overview 
of 
the 
global 
environment
Multiple 
dimensions 
and 
the 
PESTLE 
analysis
The 
multi-layered 
environment
The 
enterprise 
in 
dynamic 
environment: 
Building 
sustainability
Conclusions 
This 
chapter 
will 
enable 
you 
to
• 
Identify 
variety 
of 
purposes 
pursued 
by 
business 
enterprises 
in 
the 
changing 
environment
• 
Evaluate 
the 
differing 
types 
of 
ownership 
and 
decision-making 
structures 
through 
which 
enterprises 
pursue 
their 
goals
• 
Appreciate 
the 
roles 
played 
by 
stakeholders 
in 
diverse 
enterprises
• 
Gain 
an 
overview 
of 
dimensions 
and 
layers 
of 
the 
international 
business 
environment, 
together 
with 
an 
ability 
to 
see 
how 
their 
interactions 
impact 
on 
firms
• 
Gain 
an 
overview 
of 
ways 
in 
which 
principles 
and 
practices 
of 
sustainability 
are 
integrated 
into 
the 
business 
environment
THE 
BUSINESS 
ENTERPRISE 
IN 
FOCUS
1
C
H
A
P
T
E
R
© 
Hero 
Images

Table of contents