eBook - PDF

Small Business Marketing

Name: Small Business Marketing
ISBN: 9781137326010

Ian Chaston,

312 pages
English
PDF
Available on iOS & Android

eBook - PDF

Small Business Marketing

Ian Chaston,

About this book

In this new edition of Small Business Marketing, Ian Chaston offers an insightful alternative to classicist and mainstream marketing theories, drawing upon personal experience to demonstrate how a combination of established theories and empirical evidence is the key to more successful marketing performance. This book introduces students to all the key aspects of, and theories behind, the small business marketing process and encourages them to apply their knowledge to best suit different companies and scenarios. Key Features:
- Introduction to classic marketing theory – and its relevance to SMEs
- The role of entrepreneurship
- Small firms' reaction and adaptation to the economic climate
- The pros and cons of internet marketing
- The introduction of social networking as a promotional opportunity Small Business Marketing is the perfect companion for any undergraduate or postgraduate studying small business marketing.

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Yes, you can access Small Business Marketing by Ian Chaston in PDF and/or ePUB format, as well as other popular books in Business & Marketing. We have over one million books available in our catalogue for you to explore.