eBook - PDF
Managing Corporate Communication
A Cross-Cultural Approach
Rossella Gambetti, Stephen Quigley
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- 552 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
Managing Corporate Communication
A Cross-Cultural Approach
Rossella Gambetti, Stephen Quigley
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About This Book
Corporate communication is an increasingly powerful strategic tool for connecting with a company's stakeholders. This book features contributions from leading international academics, combining a strong theoretical grounding and the latest research with a practical, managerial focus. Ideal for students and practitioners of corporate communications.
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