eBook - ePub

Media Research Methods

Name: Media Research Methods
ISBN: 9781350306660

Audiences, Institutions, Texts

Ina Bertrand,

Peter Hughes,

385 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Media Research Methods

Audiences, Institutions, Texts

Ina Bertrand,

Peter Hughes,

About this book

This indispensable textbook provides student researchers with extensive guidance and methods from across the social sciences and humanities, showing them how to make informed choices and consider the many alternatives available throughout the research process. Unique in approach, the text focus on how to do media research across three key strands – audiences, institutions and texts –and critically assesses a wide range of methods, addressing why they are appropriate or useful in certain scenarios. Written by two experts with a wealth of experience between them in teaching research methods and skills, this excellent resource explains complex methods in a clear and accessible way, offering practical guidance on how to use different methodologies, while situating the methods in the context of critical evaluations of previously published research. Providing a complete overview of media research methods while encouraging students to develop their own intellectual frameworks, this book is invaluable for undergraduates, postgraduates, novice and more experienced researchers of media, communication and journalism.

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Yes, you can access Media Research Methods by Ina Bertrand,Peter Hughes in PDF and/or ePUB format, as well as other popular books in Social Sciences & Research in Education. We have over one million books available in our catalogue for you to explore.