Media and Communication Research Methods

An Introduction to Qualitative and Quantitative Approaches

Arthur Asa Berger

• Publisher: SAGE Publications, Inc
• Year: 2018
• Print ISBN:
  9781544332680
• Edition: 5
• eBook ISBN:
  9781544332673
• Topic: Languages & Linguistics
• Subtopic: Communication Studies
• Index: Languages & Linguistics

This step-by-step introduction to conducting media and communication research offers practical insights along with the author's signature lighthearted style to make discussion of qualitative and quantitative methods easy to comprehend. The Fifth Edition of Media and Communication Research Methods includes a new chapter on discourse analysis; expanded discussion of social media, including discussion of the ethics of Facebook experiments; and expanded coverage of the research process with new discussion of search strategies and best practices for analyzing research articles. Ideal for research students at both the graduate and undergraduate level, this proven book is clear, concise, and accompanied by just the right number of detailed examples, useful applications, and valuable exercises to help students to understand, and master, media and communication research. 

 

Table of contents

• Cover
• Half Title
• Acknowledgements
• Title Page
• Copyright Page
• Brief Contents
• Detailed Contents
• Preface to the Fifth Edition
• Acknowledgments
• Acknowledgements
• Introduction
• Part I Getting Started
• 1 What Is Research?
• 2 The Research Process
• Part II Methods of Textual Analysis
• 3 Semiotic Analysis
• 4 Rhetorical Analysis
• 5 Ideological Criticism
• 6 Psychoanalytic Criticism
• 7 Discourse Analysis
• Part III Qualitative Research Methods
• 8 Interviews
• 9 Historical Analysis
• 10 Ethnomethodological Research
• 11 Participant Observation
• Part IV Quantitative Research Methods
• 12 Content Analysis
• 13 Surveys
• 14 Experiments
• 15 A Primer on Descriptive Statistics
• Part V Putting It All Together
• 16 Nineteen Common Thinking Errors
• 17 Writing Research Reports
• Glossary
• References
• Author Index
• Index
• About the Authors