eBook - PDF

Marketing Applicato: moderni metodi e strumenti

Name: Marketing Applicato: moderni metodi e strumenti
ISBN: 9788827809990

Amedeo De Luca,

English
PDF
Available on iOS & Android

eBook - PDF

Marketing Applicato: moderni metodi e strumenti

Amedeo De Luca,

About this book

La globalizzazione dei mercati e lo sviluppo delle tecnologie digitali stanno modificando in modo dirompente il mercato dell'impresa.
L'applicazione dei metodi e modelli statistici di Marketing costituisce la chiave di volta del successo dell'azienda nel business (innovazione, competitività e crescita).
Il volume illustra -in modo rigoroso e applicativo - gli strumenti fondanti del nuovo Marketing (metodologie di Data Mining).
Esso è strutturato in cinque sezioni e undici capitoli.
Segmentazione di mercato descrittiva e predittiva.
Posizionamento di marchi e prodotti.
Massimizzazione dell'efficacia della comunicazione.
Innovazione di prodotto (lancio di nuovi prodotti).
Valutazione della Customer satisfaction. Amedeo De Luca è uno dei massimi studiosi ed autori di Analisi dei dati e Modelli di Marketing operanti, noto a livello internazionale.

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Yes, you can access Marketing Applicato: moderni metodi e strumenti by Amedeo De Luca in PDF and/or ePUB format, as well as other popular books in Business & Marketing. We have over one million books available in our catalogue for you to explore.