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About This Book
Combining the experience of over a dozen successful graduate entrepreneurs with the latest thinking and research on the subject, this book makes students and graduates aware of the benefits of starting their own business and offers a practical introduction to the world of entrepreneurship. It takes students step-by-step through the process, from generating ideas and crafting a business model through to raising finance and launching their business. Activities and exercises provide students with the opportunity to put pen to paper and test their new business knowledge. This is an essential resource for enterprising students or graduates from any discipline with an interest in starting a business of their own.