Marketing Management: An International Perspective
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Marketing Management: An International Perspective

Case Studies

Dominique Turpin, Kamran Kashani

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  1. 512 pages
  2. English
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  4. Available on iOS & Android
eBook - PDF

Marketing Management: An International Perspective

Case Studies

Dominique Turpin, Kamran Kashani

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About This Book

Marketing Management: An International Perspective brings together over twenty real-life case studies of marketing management issues faced by leading international companies from around the world. Including cases from America, Asia and Europe, this collection is an ideal supplement to both marketing management or international marketing courses at both undergraduate and MBA level. Written by professors at IMD, one of the leading international business schools with a reputation for writing top-quality cases, this text is an invaluable resource for students of business and marketing. Providing both text and cases, the book is supported by a Tutor's Guide, based on the authors' own teaching experience, which provides a roadmap and guidance on how to best use each case.

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Information

Publisher
Red Globe Press
Year
1999
ISBN
9781349275298
Edition
1
Topic
Business
Subtopic
Marketing
Index
Business

Table of contents