📖[PDF] Marketing Management: An International Perspective by Dominique Turpin | Perlego
Get access to over 750,000 titles
Start your free trial today and explore our endless library.
Join perlego now to get access to over 750,000 books
Join perlego now to get access to over 750,000 books
Join perlego now to get access to over 750,000 books
Join perlego now to get access to over 750,000 books
Marketing Management: An International Perspective
Marketing Management: An International Perspective
📖 Book - PDF

Marketing Management: An International Perspective

Case Studies
Dominique Turpin, Kamran Kashani
shareBook
Share book
pages
512 pages
language
English
format
PDF
unavailableOnMobile
Only available on web
📖 Book - PDF

Marketing Management: An International Perspective

Case Studies
Dominique Turpin, Kamran Kashani
Book details
Table of contents
Citations

About This Book

Marketing Management: An International Perspective brings together over twenty real-life case studies of marketing management issues faced by leading international companies from around the world. Including cases from America, Asia and Europe, this collection is an ideal supplement to both marketing management or international marketing courses at both undergraduate and MBA level. Written by professors at IMD, one of the leading international business schools with a reputation for writing top-quality cases, this text is an invaluable resource for students of business and marketing. Providing both text and cases, the book is supported by a Tutor's Guide, based on the authors' own teaching experience, which provides a roadmap and guidance on how to best use each case.

Read More

Information

Publisher
Bloomsbury Publishing
Year
1999
ISBN
9781349275298
Topic
Business
Subtopic
Marketing
Edition
1

Table of contents