"La eficacia de la publicidad" abarca la importancia de la publicidad en la venta de productos y servicios, llevada a cabo tanto por profesionales como por personas legas en marketing y ventas.A lo largo del libro se presentarĂĄn 10 formas de crear anuncios eficaces, quedando probada la eficacia a la que se alude. No sĂłlo se tendrĂĄ en cuenta cĂłmo crear esos anuncios, sino que, ademĂĄs, el lector podrĂĄ apreciar de primera mano ejemplos reales de grandes anuncios exitosos que han surgido con el tiempo, de modo que podrĂĄ observar cuĂĄles eran los factores claves que llevaron al Ă©xito en ventas de esos productos o servicios.Este libro pretende desarrollar el conocimiento de las personas en el mundo publicitario y del marketing con el fin de que puedan aumentar sus capacidades de venta en un futuro.
- 33 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
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Table of contents
- INTRODUCCIĂN
- 1. CĂNTRATE EN ELLOS, NO EN TI
- 2. DESTACA LOS BENEFICIOS, Y NO TANTO LAS CARACTERĂSTICAS DEL PRODUCTO
- 3. BUSCA LAS EMOCIONES DE TUS CLIENTES
- 4. INCORPORACIĂN DE LA PRUEBA Y LA CREDIBILIDAD DEL PRODUCTO
- 5. LA PROPUESTA DE VENTA ĂNICA
- 6. EL TITULAR DEL ANUNCIO
- 7. CUANTO MĂS CUENTES, MĂS VENDES
- 8. ANUNCIA PARA SER ANALIZADO
- 9. LA ESTRCUTURA AIDA(S)
- 10. UTILIZA LA LIMITACIĂN COMO GANCHO PARA VENDER
- CONCLUSIONES
- Pågina de créditos
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Yes, you can access La eficacia de la publicidad by Micky Kash in PDF and/or ePUB format, as well as other popular books in Business & Advertising. We have over 1.5 million books available in our catalogue for you to explore.