- English
- PDF
- Available on iOS & Android
About this book
Many people see a weak association between marketing and sustainable development and even consider them as two incompatible fields. However, marketing benefits from an extremely powerful position to encourage transformations at the production level and to guide consumers towards responsible behaviors. From its inception, marketing has been positioned as a support for the relationship between the company and its customers, with the quest for well-being set in the very foundations of the discipline. In a context that is marked by crises and much skepticism, marketing today should, more than ever, prove that it acts in good faith. This book offers practitioners, public authorities, professors and students illustrations that demonstrate that the dissemination of sustainable practices is indeed a marketing issue. It argues that it is particularly important not only to overcome the divide between the concepts of marketing and sustainability, but also to use marketing tools and frameworks to support sustainable development and strengthen the green market.
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Information
Table of contents
- Cover
- Half-Title Page
- Title Page
- Copyright Page
- Contents
- Foreword
- Acknowledgments
- Introduction
- 1. Opposing the Market Through Responsible Consumption to Transform It
- 2 Luxury and Sustainable Development: Companies and the Challenge of Overcoming Consumer Reluctance
- 3 The Fight Against Food Waste: Approaches and Limits to Consumer-based Actions
- 4 Food Waste in Family Settings: What are the Challenges, Practices and Potential Solutions?
- 5 The Packaging-free Product Market: A Renewal of Practices
- 6 The Conditions for Effective Social CommunicationĀ¹
- 7 The Effectiveness of āProvocationā in Environmental Advertising: Beware of āGreenbashingā
- 8 How Can We Communicate Effectively About Climate Change?
- 9 Environmental Regulations and Awareness-raising Campaigns: Promoting Behavioral Change through Government Interventions
- 10 The Repairability of Household Appliances: A Selling Point for Utilitarian Products
- 11 The Role of the Fairtrade Label in the Spread of Sustainable Production and Responsible Consumption in West Africa: The Case of CĆ“te dāIvoireĀ¹
- 12 Mobile Apps and Environmentally Friendly Consumption: Typology, Mechanisms and Limitations
- 13 Digitalization in the Service of Socially Responsible Consumption? Focus on Food ConsumptionĀ¹
- 14 Augmented Products: The Contribution of Industry 4.0 to Sustainable Consumption
- Conclusion
- List of Authors
- Index
- EULA