eBook - ePub

El espejismo del producto

Name: El espejismo del producto
ISBN: 9788437099620

Persuasión y publicidad en el sector del automóvil

Javier Ruiz Medina,

292 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

El espejismo del producto

Persuasión y publicidad en el sector del automóvil

Javier Ruiz Medina,

About this book

En el mundo actual, en el que la mirada del emisor del mensaje traspasa y cautiva, el lenguaje se vislumbra como una fuerza capaz de influenciar y marcar todo aquello que toca con la propia percepción del emisor, que se convierte en persuasor. Este libro investiga y analiza el mundo de la persuasión en el sector automovilístico, sus técnicas más eficaces. Los puntos tratados pretenden aportar mayor claridad al tema con el objetivo de entender sus procesos facilitando la venta de un producto y la comprensión de las decisiones de compra. Todo ello ha sido tratado de una forma multidisciplinar desde la Teoría de la Relevancia de Dan Sperber y Deirdre Wilson (1986/1995) y sus conexiones con la moderna neurolingüística. La estructuración de los temas, así como el estudio de la pragmática y el marketing, otorgan a esta obra un valor divulgativo y pedagógico.

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Yes, you can access El espejismo del producto by Javier Ruiz Medina in PDF and/or ePUB format, as well as other popular books in Negocios y empresa & Publicidad. We have over one million books available in our catalogue for you to explore.