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Essentials of Marketing Research
Essentials of Marketing Research
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Essentials of Marketing Research

Barry Babin
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📖 Book - PDF

Essentials of Marketing Research

Barry Babin
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About This Book

ESSENTIALS OF MARKETING RESEARCH, provides a concise, yet complete guide to the design, execution, analysis, and reporting of marketing research to support smart business decisions. This proven resource provides valuable business context while introducing both traditional research methods, such as designing questionnaires, and the latest technological advances, including current data collection devices, basic data analysis tools, practical approaches to data analytics, and the impact of social media and artifactual online data.

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Information

Publisher
Cengage Learning EMEA
Year
2018
ISBN
9780357463703
Topic
Business
Subtopic
Marketing

Table of contents