Advertising and Integrated Brand Promotion
eBook - PDF

Advertising and Integrated Brand Promotion

  1. English
  2. PDF
  3. Available on iOS & Android
eBook - PDF

Advertising and Integrated Brand Promotion

About this book

Place yourself in the midst of today's fast-paced exhilarating world of advertising with ADVERTISING AND INTEGRATED BRAND PROMOTION, 8E. This cutting-edge approach provides intriguing insights into advertising in today's world. You see how strong advertising is the result of hard work and careful planning. A leader for its emphasis on integrated brand promotion, this edition combines a solid understanding of advertising strategy and important theory with hands-on practice. Advertising strategy comes to life with dynamic visuals and examples from today's most contemporary ads. Coverage of the latest practices and industry developments highlights social media, design thinking, and globalization. The book focuses on real advertising practice with content that follows the same process as an advertising agency. Accompanying MindTap provides integrated discussion of video and other medium.

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Yes, you can access Advertising and Integrated Brand Promotion by Thomas O'Guinn, Chris Allen, Angeline Close Scheinbaum, Richard Semenik in PDF and/or ePUB format, as well as other popular books in Business & Advertising. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Cengage Learning EMEA
Year
2018
Print ISBN
9781337110211
eBook ISBN
9781337514231
Topic
Business
Subtopic
Advertising
Index
Business

Table of contents

  1. Cover
  2. About the Authors
  3. Brief Contents
  4. Contents
  5. Preface
  6. Part 1: Advertising and Integrated Brand Promotion in Business and Society
  7. Part 2: Analyzing the Environment for Advertising and Integrated Brand Promotion
  8. Part 3: The Creative Process
  9. Part 4: The Media Process
  10. Part 5: Integrated Brand Promotion
  11. Glossary
  12. Name/Brand/Company Index
  13. Subject Index