Event-Management
eBook - PDF

Event-Management

Mit Live-Kommunikation begeistern

Stephan M. Hirt, Stephan M. Hirt

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  1. 351 pages
  2. German
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Event-Management

Mit Live-Kommunikation begeistern

Stephan M. Hirt, Stephan M. Hirt

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About This Book

Events haben heute ihren festen Platz im Kommunikations-Mix von Unternehmen, staatlichen Institutionen und Nonprofitorganisationen. In einigen Branchen sind sie sogar der wichtigste Posten im Kommunikationsbudget.Dieses Buch vermittelt die vielfĂ€ltigen Grundlagen des Event-Managements. Es gibt Handlungsempfehlungen auf der strategischen und operativen Ebene. Neben dem theoretischen Basiswissen werden zentrale Fragen der Konzeption, Planung, DurchfĂŒhrung und Kontrolle von Events sowie volkswirtschaftliche, rechtliche und kundenverhaltensbezogene Aspekte behandelt. Aktuelle Fallbeispiele zeigen die konkrete Realisierung von Projekten auf, praxisorientierte Arbeitshilfen in Form von Checklisten helfen, auch komplexe Event-Ideen erfolgreich umzusetzen.Das vorliegende Buch ist als Kompendium aufgebaut und eignet sich ideal einerseits fĂŒr alle im Event-Management TĂ€tigen - ob Profi oder Einsteiger - und fĂŒr das Studium an Hochschulen und in der Weiterbildung sowie fĂŒr das Selbststudium.

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Information

Publisher
Versus
Year
2013
ISBN
9783039097494
Topic
Business
Subtopic
Marketing
Index
Business

Table of contents