eBook - ePub

Marketing In A Week

Name: Marketing In A Week
ISBN: 9781444158946

Be A Successful Marketer In Seven Simple Steps

Eric Davies,

128 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Marketing In A Week

Be A Successful Marketer In Seven Simple Steps

Eric Davies,

About this book

Great marketing just got easier
Marketing is about the relationship between an organization and its marketplace, and in particular its customers and potential customers. Customers are the lifeblood of a business; without customers a business has no future. In order to succeed and make a profit, a business must therefore aim to identify and satisfy the needs of its customers. The purpose of marketing is to help the business achieve these aims. In this book you will learn, in a week, about the nature and techniques of successful marketing and how it can improve business performance.Today's business world is highly competitive and changing fast, and marketing, as a body of knowledge and best practice, must respond to these changes. However, there is one fundamental fact about marketing that remains constant: it is that, to become successful and remain successful, an organization must be better at meeting customers' needs than the competition.Each of the seven chapters in Marketing In A Week covers a different aspect:
- Sunday: What is marketing?
- Monday: Marketing and the customer
- Tuesday: Marketing information and marketing research
- Wednesday: Strategic marketing
- Thursday: The marketing mix - product and price
- Friday: The marketing mix - place
- Saturday: The marketing mix - promotion

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Yes, you can access Marketing In A Week by Eric Davies in PDF and/or ePUB format, as well as other popular books in Business & Marketing. We have over one million books available in our catalogue for you to explore.