- 27 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
Social Media Marketing Boost
About this book
You would have to have been living under a rock not to have heard about the 'New Media' or 'Social Media' and how many businesses are using this platform to market their products and services online. Here are 100 of the most important concepts to grasp to make sure this platform works for you and your business?Just so we are on the same page, here is my definition of Social Media. Social Media is any online platform where people can have conversations and create relationships with other people.Social Media Marketing is when you leverage those relationships to market your products and service.
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Yes, you can access Social Media Marketing Boost by Brandon Liu Chang in PDF and/or ePUB format, as well as other popular books in Business & Marketing. We have over one million books available in our catalogue for you to explore.
Information
You would have to have been living under a rock not to have heard about the "New Media" or "Social Media" and how many businesses are using this platform to market their products and services online. Here are 100 of the most important concepts to grasp to make sure this platform works for you and your business?
Just so we are on the same page, here is my definition of Social Media. Social Media is any online platform where people can have conversations and create relationships with other people.
Social Media Marketing is when you leverage those relationships to market your products and service.
1. Connection - The social networks are built around this concept, so it is very important you get this first for success. You begin by connecting with your friends, family, and people in your target market. Then you connect with their friends and family. Before you know it, just a few connections become many.
2. Conversation - One of the most important things to remember on the social networks is you cannot begin with the end (sales).
It's like going to a cocktail party. Would you go to a party, meet someone new and right away launch into a sales presentation? Of course not. You would first get to know each other this is what social media allow you to do online. You begin with a conversation, and you learn what your new friend needs and how you can help them.
3. Create Relationships - As you have these conversations online, you begin to get to know each other. This leads to a better understanding of what your new friends need and what they love to do. You find out how you can help them. Like all great relationships, it should be less about you and more about them.
4. Content - The saying on the Social Networks is CONTENT is king! Your goal is to provide useful, relevant, free content to all your new friends so they can get a feel for what you do and how you can help them. Don't worry about giving away too much because strangely, the more you give, the more you will get in return. It's a huge paradigm shift from the traditional marketing model, but it does work.
5. Community Building - Your community is your core group of like minder individuals. They more time you spend on the social networks the bigger that community will become. It starts out slow but as your community grows the faster you will grow your connections because you have access to an ever growing pool of people. For example, if you start with ten friends and each of them have ten friends you then have access to 100 people. Once you b...
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