eBook - PDF

Branding sonoro

Name: Branding sonoro
ISBN: 9788491802617

Sonokey: el método de impulso emocional y mnemotécnico para las marcas

Vidal Mestre,

Montse,

96 pages
English
PDF
Available on iOS & Android

eBook - PDF

Branding sonoro

Sonokey: el método de impulso emocional y mnemotécnico para las marcas

Vidal Mestre,

Montse,

About this book

Este manual propone un nuevo método de aplicación y planificación estratégica de la variable sonora de las marcas llamado Sonokey®. A través delestudio de las características intrínsecas del universo sonoro, de los orígenes y las tipologías delbrandingsonoro y el estudio de intangibles, como la imagen y la personalidad de marca, plantea una nueva estructura innovadora de programación.Este libro pretende servir de guía a aquellas organizaciones que deseen iniciarse en elbrandingsonoro. Por ello ofrece las bases y el esquema imprescindibles deseguimiento para la definición de la extensión sonora de las marcas, bases que garantizan una correcta filiación con su personalidad de marca.

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Yes, you can access Branding sonoro by Vidal Mestre, Montse in PDF and/or ePUB format, as well as other popular books in Business & Sales. We have over one million books available in our catalogue for you to explore.