Casos de marketing y estrategia
eBook - PDF

Casos de marketing y estrategia

  1. 370 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Casos de marketing y estrategia

About this book

¿Cuál es la fórmula del éxito de las empresas en los mercados? ¿Qué permite que muchas empresas, desde un origen local, se puedan convertir en referentes en sus sectores de actividad? ¿Cómo afecta el entorno a las decisiones de marketing? En este libro se analiza la implementación de estrategias de marketing de doce casos reales de mercado español, de diversos tamaños y sectores. Barbadillo, Cajamar, Cruzcampo, easy Jet, El Pozo Alimentación, Grupo Ebro-Puleva, Holcim, Jamón de Trevélez, L'Oréal, Mango, Roca y Vodafone son estudiadas para aprender de sus experiencias y ayudar a comprender la interacción empresa-mercado. La claridad expositiva de la información empleada en cada caso, así como su elevado nivel de actualización hacen de este libro una herramienta imprescindible en el análisis práctico de la estrategia empresarial. Asimismo, contiene una selección de webs de marketing.

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Yes, you can access Casos de marketing y estrategia by Sánchez Pérez, Manuel in PDF and/or ePUB format, as well as other popular books in Business & Vendite. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Editorial UOC, S.L.
Year
2012
eBook ISBN
9788490293287
Edition
1
Topic
Business
Subtopic
Vendite
Index
Business

Table of contents