Distribución Comercial
eBook - PDF

Distribución Comercial

  1. 340 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Distribución Comercial

About this book

Esta obra pretende profundizar en la distribución comercial, analizándola en su doble vertiente: por un lado, como sector económico caracterizado por importantes y continuos cambios; por otro, como variable de decisión empresarial. A lo largo del estudio se abordan temas como la estructura más idónea de los canales de distribución; el entorno interno del canal y trade-marketing; los formatos de distribución que actualmente tienen un mayor ritmo de crecimiento como la franquicia, los centros comerciales y el hard discount; las decisiones de localización de la empresa detallista; la política de surtido y las estrategias de marcas del distribuidor; el merchandising y el category management o gestión por categorías.

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Information

Publisher
Editorial UOC, S.L.
Year
2012
eBook ISBN
9788490296820
Edition
1
Topic
Business
Subtopic
Advertising
Index
Business

Table of contents

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    Yes, you can access Distribución Comercial by Maraver Tarifa, Guillermo in PDF and/or ePUB format, as well as other popular books in Business & Advertising. We have over one million books available in our catalogue for you to explore.