Este libro recoge las principales conclusiones del proyecto de investigación tituladoEl negocio publicitario en la sociedad digital: estructura de agencia, perfiles profesionales ynuevas tendencias creativas(Plan de Promoción Universitat JaumeI P1-1B2015-27), que duró desde el año2015 hasta el 2018. En este periodo se llevó a cabo un estudio sobre los panoramas actual y futuro del sector de la publicidad en la Comunidad Valenciana, cuya evolución ha generado cambios sustanciales tanto en los servicios ofertados como en la estructura de las empresas de comunicación publicitaria. También se analizó el surgimiento y la evolución de los perfiles profesionales así como los métodos de trabajo, aspectos todosellos de interés para el campo académico y el profesional.
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El negocio publicitario en la sociedad digital de la Comunidad Valenciana
- 162 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
El negocio publicitario en la sociedad digital de la Comunidad Valenciana
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Table of contents
- Prólogo
- El negocio publicitario en la sociedad digital. El caso de la Comunidad Valenciana
- Cristina González Oñate y Elizabeth Lauren Salvador Harsh
- Nuevas estructuras de las agencias de publicidad valencianas en la era digital (2005-2018)
- Lorena López Font, María Teresa Benlloch Osuna y María Pallarés Renau
- La digitalización y los perfiles profesionales
- Eva Breva Franch, Magdalena Mut Camacho y Susana Miquel Segarra
- Los servicios y la remuneración de las agencias de publicidad en el contexto digital
- María Consuelo Balado Albiol, María del Rocío Blay Arráez y Daniel Zomeño Jiménez
- El futuro de la agencia de publicidad
- Carlos Fanjul Peyró, Alejandro Rubio Navalón y Andrea Vaquero Bachero
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Yes, you can access El negocio publicitario en la sociedad digital de la Comunidad Valenciana by González Oñate, Cristina in PDF and/or ePUB format, as well as other popular books in Business & Advertising. We have over 1.5 million books available in our catalogue for you to explore.