eBook - ePub

The Proximity Paradox

Name: The Proximity Paradox
Author: Kiirsten May,Alex Varricchio

How to Create Distance from Business as Usual and Do Something Truly Innovative

Kiirsten May,

Alex Varricchio,

English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

The Proximity Paradox

How to Create Distance from Business as Usual and Do Something Truly Innovative

Kiirsten May,

Alex Varricchio,

About this book

You're too close to your business, and it's killing your creativity

Traditional business structures love stability and predictability. Yet many organizations believe the two essential ingredients for long-term success are creativity and innovation. Kiirsten May and Alex Varricchio, founders of the marketing agency UpHouse, call the relationship between these two opposing expectations the Proximity Paradox™ — the belief that those who are closest to a subject are best-qualified to innovate for it, when, in reality, intense proximity limits creativity. Instead, people need to create distance from challenges in order to see the best way forward. May and Varricchio believe that until we can separate innovation and execution within ourselves, we will only innovate to the level at which we can execute the idea. To be effective, we need to create distance between our innovation brain and our execution brain.

Unpacking ten common Proximity Paradoxes that affect a company's people, processes, and industry, the authors share some practical ideas to create the distance necessary for your next great idea. An especially valuable book for creatives, and non-creatives in creative industries, but equally applicable to all businesses that depend on innovation, The Proximity Paradox encourages us to ask hard questions about how we work, how our businesses are structured, and why we routinely find our creativity at odds with what's asked of us as executors and stewards of the bottom line.

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Yes, you can access The Proximity Paradox by Kiirsten May,Alex Varricchio in PDF and/or ePUB format, as well as other popular books in Business & Marketing. We have over one million books available in our catalogue for you to explore.