Instituciones públicas conectadas
eBook - PDF

Instituciones públicas conectadas

  1. 106 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Instituciones públicas conectadas

About this book

Si no comunicas no existes. O como mínimo no lo hace aquello en lo que trabajas. Nos pasa a todos, también a las instituciones públicas. ¿Que quieren ser útiles? Que lo demuestren doblemente. Es decir, que demuestren que hacen cosas por la ciudadanía y que demuestren también un esfuerzo de adaptación al ritmo, al lenguaje y a la velocidad propias de una sociedad en movimiento. Cuando todo va más rápido, el lenguaje tiende a la síntesis y el impacto emocional pasa a ser un recurso imprescindible para captar la atención del público, las instituciones no pueden mirar hacia otro lado y seguir (no)comunicando como lo hacían hace un siglo o más allá. Comunicación en multimedia. Trabajo en red. Comunicación 2.0. Internet. Medios sociales. Y todo ello para mejorar los servicios (la utilidad) de las instituciones públicas a los ciudadanos. Porque no se trata de comunicar más sino de hacerlo mejor, con planificación estratégica, economizando esfuerzos y apuntando con la máxima puntería a los objetivos marcados.

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Information

Publisher
Editorial UOC, S.L.
Year
2014
eBook ISBN
9788490644720
Edition
1
Topic
Business
Subtopic
Sales
Index
Business

Table of contents

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    Yes, you can access Instituciones públicas conectadas by Escalona Nicolàs, Núria in PDF and/or ePUB format, as well as other popular books in Business & Sales. We have over one million books available in our catalogue for you to explore.